Facebook

“Goodbye, clutter. Hello, bright, beautiful stories.” That’s the motto behind Facebook’s newly-redesigned News Feed. A visual interface, centered on rich, relevant content, Facebook’s new layout also presents a few new challenges for Internet marketers. With users now having the ability to “weed out” stories that aren’t important to them, the question for medical practices becomes […]

Facebook – the world’s largest social network – has just announced it will be throwing its hat into the search engine ring. Unveiling Graph Search, a first-of-its-kind social search engine, users will now be able to sift through Facebook’s enormous collection of public data using a simple, visual interface. Where Google and other search engines

Recent Facebook changes have unfortunately made it more difficult for small businesses on Facebook to be seen by their fans. Facebook recently confirmed that it’s not certain that all fans will be presented with posts from a given page that they “Like.” While Facebook Advertising is certainly a great way to guarantee exposure, some small

Due to recent changes in Facebook’s ranking algorithm, known as Facebook Edgerank, some of your fans are not seeing your posts in their news feeds. To ensure that fans keep receiving all posts from your Page, encourage them to take the following steps: Hover the mouse on the “Like” button near the page name. In

A new Facebook Advertising feature now gives brands the ability to target Facebook ads to current or prospective customers based on email address, phone number, or Facebook user ID. The new feature, called “Custom Audiences,” is available through Power Editor and the Facebook advertising API. To use “Custom Audiences” you must first install Facebook Power

Earlier this year, Facebook launched Offers for Pages, letting businesses on Facebook share deals with fans. Users could claim offers from their Facebook news feeds and redeem the vouchers at stores to get discounts. Last week, Facebook announced several changes and additions to the Offers feature. Changes include: Offers are now available worldwide to all

Finding the time to post frequently and consistently to your Facebook Page may be difficult— but it’s necessary if you want to keep fans engaged and thinking about your practice. If you’re crunched for time and looking for a simple solution, one of Facebook newest features may do the trick! Facebook Pages now offer the

Facebook is rolling out a new feature that will allow Pages to further target their posts to new subsets of their audience, including fans of a particular age range, gender or geographical location, says Inside Facebook. Targeted posts will allow businesses to share posts more relevant to the fans that see it, which will help

Looking for more Facebook action? Want to get more potential patients liking, sharing and commenting on your posts? According to Mashable, social media data expert Dan Zarrella tracked and analyzed over 1.3 million posts from 10,000 popular Facebook pages, to find out which posts get the most feedback, from post type and length to time

Let’s face it: Facebook isn’t going anywhere. With nearly 900 million monthly users, 3.2 billion “likes” and comments per day and close to 42 million business Pages, it’s safe to say that Facebook offers a huge opportunity to market your practice. One of the reasons Facebook has been such a success story is because at