When you’re starting out a new social media plan for your medical practice, your options can be overwhelming. From creating a Facebook page to sending out messages via a Twitter account, you certainly have a great deal of options to choose from. So, how do you know what social media platforms will work best for […]
What Social Media Platforms Should Your Practice Use? Read More »
Our MyAdvice blog covers many aspects of how you can use social media to improve your online presence and boost your business, but in this post, I’d like to discuss ways that you may be using social media incorrectly – without even knowing it. Digital marketing expert Eric Siu (@ericosiu) recently listed the top 10
Are You Using Social Media Correctly? Read More »
When it comes to maintaining a professional account for your business, it’s important to know how to use a Twitter account to boost and support your company’s online presence, as well as how to avoid regretful Twitter pitfalls. For example, if your Twitter account is being handled by an employee who is unaware or untrained
Do Your Employees Know How to Run Your Business’ Twitter Account? Read More »
Tumblr is a microblogging and social media platform, which allows its users to post photos and other content. Users can edit the theme of their blogs with HTML. Not only does the website welcome millions of visitors each day, but the site has been used by major companies to produce advertising campaigns. So, can your
Why Consider Tumblr for Your Medical Practice Read More »
It seems recently that a number of our doctors and practice administrators want to know “the secret” of how to be a good tweeter, twit, twitterer or twister (these are some of my favorite terms used when they mean Twitter-user.) Like all things social media-related being consistent, original and interesting are the big secret—which really
Be a Better Twitter User Read More »
Most brands and practices now have social media accounts on Facebook, Twitter and Google+. Unfortunately, once they are set up, many of these accounts are neglected and rarely updated, which can reflect poorly on the business when potential customers search for it online. To build a following and fan base on social media accounts, it’s
Using Social Media to Boost Your Brand Read More »
Each day, millions log on to Twitter to share personal information and news, or simply to write about things that interest them. However, sending out a tweet that reads negatively about someone else can also end up damaging your personal or professional reputation. Recently, actress and singer Courtney Love made national headlines when she won
Managing Your Twitter Reputation Read More »
Most people have heard of the hashtag—maybe in the realm of social media, or maybe just in pop culture. It was recently a Saturday Night Live skit with Justin Timberlake and Jimmy Fallon. But, do you know how the hashtag really works; and how it can help your practice? The hashtag, once the user-generated symbol
How Can a Hashtag Help Brand My Medical Practice? Read More »
Today, just about every business or medical practice has some sort of social media plan, including an active Facebook and Twitter. However, the problem faced by most social media pages is that they don’t stand out from the crowd. In today’s world, it is extremely important to give your practice its own clear voice. So
Improve Your Social Media Voice Read More »
If you have your blog and social media account set up already – whether it’s Facebook, Google+, Twitter or all three – your next step is to make sure that you update with interesting, original and relevant content. Videos offer the perfect solution, as the medium is highly sharable and growing increasingly popular. In fact,
Liven Up Your Social Media Accounts with Videos! Read More »