For as long as SEO has been around keyword ranks have been drilled into our heads as the best way to measure the success of your campaign. This needs to stop and it needs to stop now. Here are a few reasons why. Warning: This may sting a little. There is no such thing as […]
The Death Sentence of Keyword Rank Tracking Read More »
A physician can have the best medical practice website on the World Wide Web, but if it isn’t properly marketed, web users will never see it. There are some measures a medical practice can take in order to increase their website’s online visibility, such as search engine optimization (SEO), search engine marketing (SEM) through pay-per-click
Three Tools For Increasing Online Visibility For Your Medical Practice Website Read More »
Several weeks ago, Google rolled out an updated version of its Penguin algorithm, dubbed Penguin 3.0. As with previous iterations, this latest edition also aims to demote the rankings of websites with poor-quality backlinks. Unlike the Panda update, which tends to be regional, Penguin is a worldwide update and is still in progress nearly one
Google News: Penguin 3.0 Still in Progress Read More »
Producing original, creative and informative content on a constant basis for a medical practice website can be a time-consuming task. Some website managers fall into habits where they recycle old content and re-purpose it to fulfill the need for a new blog post or page. This practice is referred to as “duplicate content,” and it
Three Ways to Limit Duplicate Content on Your Website Read More »
Part of the reason many people now view SEO as a foe, not a friend, are black hat search engine tactics. “Black Hat” SEO refers to websites that obtain higher visibility in search engine rankings practice through means which violate that search engine’s terms of use. Search engine giant Google has policies against directing users
SEO: Your Friend or Your Foe? Read More »
These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where
SEO For Beginners: 7 Terms To Know Read More »
If you are a small medical practice or office, attracting new patients may be difficult. Today, patients seldom turn to the Yellow Pages to find a doctor in their local area. Instead, they are more likely to turn to the internet to find recommendations and listings for doctors in their area. One of the best
Your Local Business Presence Read More »
Search engine optimization, or what internet marketing experts refer to as, “SEO” is an extremely important process that ensures your business has a visible and credible web presence. SEO affects the ranking of a website as it appears in search engine results. By increasing the visibility of certain aspects of a website to a search
A Basic Guide to SEO Read More »
Search engine optimization (SEO) is a vital aspect of developing and managing your online brand. How to properly optimize your search engine results can be a tricky process, and mistakes can have lasting negative effects on your online image. Many business owners believe the many myths about SEO and its importance. To follow are the
Top Five Myths About SEO Tactics Read More »
Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did
Google Update Sends Local Search Results Flying Read More »
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