A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice […]
The Key to Succeed in Local SEO Read More »
Search engine optimization (SEO) practices are constantly changing. It’s success is built on understanding the algorithm set forth by major search engines such as Google, and developing a reactionary plan. To follow are some of the tactics we expect to see in SEO implementation for 2015. Content Marketing Write content for your site with a
SEO Trends for Small Businesses in 2015 Read More »
The world of Search Engine Optimization (SEO) is constantly evolving, and thus past year was no exception. We’re taking a look back at the state of SEO in 2014 by highlighting some of our most popular blogs of the year. In October, Google released an update its Penguin algorithm for the first time in more
Year In Review: Search Engine Optimization in 2014 Read More »
There are four different ways your website can show up on a search engine results page (SERP). Each type of search result has different benefits, and some results you can try to influence through search engine marketing (SEM) and search engine optimization (SEO). To follow is a look into the different types of search engine
Four Ways to Show Up on a Search Engine Read More »
Search engine optimization is a critical part of driving traffic to your medical practice website. Having an effectively optimized page means understanding the way web users enter search queries into search engines. There are three main categories searches fall into, informational, transactional and navigational. To follow is a look into each type of search and
Three Ways Web Users Form Search Queries Read More »
For as long as SEO has been around keyword ranks have been drilled into our heads as the best way to measure the success of your campaign. This needs to stop and it needs to stop now. Here are a few reasons why. Warning: This may sting a little. There is no such thing as
The Death Sentence of Keyword Rank Tracking Read More »
A physician can have the best medical practice website on the World Wide Web, but if it isn’t properly marketed, web users will never see it. There are some measures a medical practice can take in order to increase their website’s online visibility, such as search engine optimization (SEO), search engine marketing (SEM) through pay-per-click
Three Tools For Increasing Online Visibility For Your Medical Practice Website Read More »
Several weeks ago, Google rolled out an updated version of its Penguin algorithm, dubbed Penguin 3.0. As with previous iterations, this latest edition also aims to demote the rankings of websites with poor-quality backlinks. Unlike the Panda update, which tends to be regional, Penguin is a worldwide update and is still in progress nearly one
Google News: Penguin 3.0 Still in Progress Read More »
Producing original, creative and informative content on a constant basis for a medical practice website can be a time-consuming task. Some website managers fall into habits where they recycle old content and re-purpose it to fulfill the need for a new blog post or page. This practice is referred to as “duplicate content,” and it
Three Ways to Limit Duplicate Content on Your Website Read More »
Part of the reason many people now view SEO as a foe, not a friend, are black hat search engine tactics. “Black Hat” SEO refers to websites that obtain higher visibility in search engine rankings practice through means which violate that search engine’s terms of use. Search engine giant Google has policies against directing users
SEO: Your Friend or Your Foe? Read More »
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