This post originally appeared on September 15, 2017. With more and more people searching for businesses before they visit or call them, optimizing your local listings is more important than ever. Having your listings show up in a local search, however, can be a challenge if they aren’t properly optimized. If you’ve been looking for […]
5 Ways to Improve Your Local Listings Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in
Is Social Media Important for SEO? Read More »
Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website
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Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when
Google’s Local Search Symbols, and What They Mean Read More »
While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity.
Voice Search 101: What is it, and How Do You Optimize For It? Read More »
If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them –
How to Use Google Trends to Research Keywords for Your Med Spa Read More »
Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help
There’s little debate that search engine optimization (SEO) is critical to the success of your website. However, you may have wondered whether microsites are a useful addition to an SEO strategy, or whether they can replace a website entirely. Let’s take a look at what microsites are and the impact they can have on a
Are Microsites Good for SEO? Read More »
Maybe your orthopedic practice is all set – you love your team, your location, and your potential for building your practice. But despite having a website, no one seems to be finding it, much less engaging with it. Your supply of new patients is a trickle, basically coming only from word of mouth. In today’s
How to Make Your Orthopedic Website More Limber With SEO Read More »
In its never ending quest to give searchers the best, most useful search results possible, Google recently launched its new search algorithm. Known as the Helpful Content algorithm update, this update is meant to positively impact websites that publish genuinely helpful content, and is slated to have a significant impact on search results. Here’s how
What Google’s Helpful Content Update Means For Your Website Read More »