Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when […]
Google’s Local Search Symbols, and What They Mean Read More »
If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them –
How to Use Google Trends to Research Keywords for Your Med Spa Read More »
Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help
In its never ending quest to give searchers the best, most useful search results possible, Google recently launched its new search algorithm. Known as the Helpful Content algorithm update, this update is meant to positively impact websites that publish genuinely helpful content, and is slated to have a significant impact on search results. Here’s how
What Google’s Helpful Content Update Means For Your Website Read More »
Digital marketing has revolutionized the way people shop for goods and services – including how people search for lawyers. By some estimates, 51% of people searching for a lawyer in 2021 started their search online. What helps bridge the gap between your prospective clients and your website? The answer is search engine optimization (SEO for
4 Ways to Improve Your Law Firm’s SEO Read More »
At MyAdvice, we’ve been designing, building, and optimizing websites for the medical and now legal professions for over two decades. We understood the intricacies of improving a practice website’s ranking in organic search long before anyone had even heard of the term search engine optimization. Plus, as a Google Partner, we know when changes to
The Three Steps of Search Read More »
Language is tricky. Just take the line from the Beatles song Don’t Pass Me By. In one line, Ringo, hoping not to lose the girl who may indeed pass him by, make him cry, make him blue, sings, “I’ll be waiting here, just waiting to hear from you.” That’s the kind of stuff that drives
New Thinking for the New Year — BERT Comes to Search Read More »
At MyAdvice, we’ve always been focused on getting our client practices to rank as high as possible in organic search. Since we’ve been building beautiful medical practice websites and optimizing them for search for 20 years, we’ve seen a tidal wave of change in search itself. It’s interesting to note that the iPhone is only
Understanding What They’re Searching For Read More »
At MyAdvice, we’ve been building the best looking, best-functioning medical websites on the Internet for over 20 years. But we’ve never been satisfied with just that. We’ve also made it our mission for those sites to rank in organic search. After all, what’s the point of having a great-looking site if no one’s looking at
Keywords and Your Website Read More »
If you have a medical practice, the odds are good that you’ve heard a digital marketing agency touting “market exclusivity.” However, when it comes to market exclusivity actually bringing you the results you are hoping–and paying–for, the odds are slim that exclusivity is likely to have an impact on your campaign. Market exclusivity is a
What Good Is Exclusivity If Your Site Isn’t Ranking? Read More »
