Search Engine Optimization or SEO is the process of optimizing your website and is key to expanding your existing customer base. In the medical field, SEO can play a big part in making a patient choose your website over your competitors. It is important to have a SEO strategy so that you can get past your competitors. Listed below are a few essentials you need to consider when optimizing your website
Rules to follow
- Choose the right keywords
Keywords drive SEO so it is important to choose the right ones. Make a list of all the keywords that your practice could be associated with and find out which ones are searched for the most by using tools like Google Keyword Planner. Don’t pick the most popular ones as they’re likely to be associated with the most popular sites that have more viewers and thus, more likes and shares.
- Content is King
Most people that use search engines are looking for answers, if you can create top-quality, original content then you can show them that you are experienced and know what you’re talking about. Instead of writing repetitive material everyday, write 2 or 3 articles a week that are well-researched and original. Decide topics by looking at the most popular questions that you’re patients ask you.
- Title tag and meta description
Title Tags and Meta Descriptions are the way your website shows up in a Google search. This directly affects the views that you get, so make sure that you get to the point and be creative. If your customers are intrigued by your title tag and description, they’re more likely to pick to your site even if a competitors site ranks higher.
- Use social media
Social media marketing is a must for any industry including the medical field. It is the most effective way to reach your audience and promote your brand. Sign up for Facebook and Twitter and use these mediums wisely. Interacting with your customers, makes you more human and less machine.
Interested in learning more about SEO and marketing? Contact AdviceMedia