When it comes to getting found, search engine optimization (SEO) serves as a critical cornerstone in the realm of digital marketing for medical practices. In the medical sector, the potency of SEO has the ability to help sway a potential patient’s choice in favor of your business by way of your website, positioning you ahead of your competitors. But successfully doing that requires planning and execution. A well-crafted SEO strategy is a game of chess where your competition is playing checkers, allowing you to transcend the boundaries of competition and cultivate trust with your target audience. What are the keys to successfully doing this?
1. Select the right keywords.
Keywords are what connect searchers with your website. Simply put, they’re the words and phrases searchers type into search engines. They’re also the phrases you can use to tell search engines what your practice does, which procedures you specialize in, and who you are. Keyword research tools like Google Keyword Planner are great free options for selecting keywords that are less competitive and easier to rank for.
2. Showcase your expertise through content.
In our digital landscape where information is constantly sought, the creation of high-quality, original content is a potent instrument to establish your authority and proficiency. The adage “Content is King” continues to resonate even in today’s age. Instead of trying to churn out low quality content every day, channel your efforts into crafting meticulously researched and thought-provoking articles. By dedicating the time to produce 2 to 3 blog posts per month, you not only display your wealth of knowledge but also address the most pressing questions your patients pose. This alignment with their queries solidifies your online identity as a beacon of expertise and a trusted source of information.
3. Get your Title Tags and Meta Descriptions right.
The architecture of your website is incredibly important for telling search engines what your website is about as well, which means that keyword placement includes your title tags and meta descriptions. These short, HTML code tags allow you to give your website pages titles and descriptions as their names imply, which gives search engines an idea of what they’re about before users even visit them. To maximize their impact, use succinct and descriptive language that gets to the point of your content. Striking the delicate balance between clarity and creativity is essential. Piquing a user’s curiosity through these snippets can encourage clicks, which motivates potential visitors to opt for your site over a competitor’s, even if they rank higher than you do.
4. Don’t neglect your other marketing channels.
You might think SEO is its own digital strategy, but the truth is, your overall presence online impacts your success more than you might realize. Every website is given a “domain authority” score, which is a complex algorithm calculated by the sum of your SEO efforts as well as things like the number of other sites linking to yours, your mentions on social media, and other social signals. Simply put: your other marketing channels have a ton of impact on your success with SEO. Local search profiles such as Google My Business and other directory listings are powerful signals, as are reviews and social media mentions. If you are only focusing on SEO, you’re missing opportunities.
We Can Help
Need help dialing in the perfect SEO strategy? There’s no one-size-fits-all solution: that’s why our team of marketing experts is available to help you build a custom solution for your business. Contact us to set up your complimentary consultation today.