Get ready — your Google search experience is about to get smarter. Last week, Google announced the rollout of the new Knowledge Graph, which Google says will help “discover new information quickly and easily.” Providing more intuitive search results, Google says the Knowledge Graph increases the chance of users finding what they’re actually looking for […]
Google’s New Knowledge Graph Provides Smarter Search Results Read More »
The internet offers businesses of all sizes the opportunity to connect with their customers in a whole new way. In older forms of advertising like television, companies interrupt their audience. Do you ever fast forward through commercials thanks to DVR? Internet marketing activities are different; your customers are looking for you and your products at
What is Online Visibility? Read More »
As more and more people are using search engines over the almost-extinct yellow pages to find services, making sure your practice is maximizing local SEO is crucial. Over the past year, there has been a shift in Google’s ranking algorithm based on the new Google Places Search (formerly Google Local).Google Places listings, especially those that
6 Easy Steps to Maximize your Practice’s Local SEO: Claim YOUR Google Places Listing! Read More »
As millions of people are adopting Smartphones and migrating to the mobile web, medical practices and hospitals are looking at their options for creating mobile websites. While the choices may seem endless, it’s important to make the best decision not only for the aesthetics of your site, but also for your site’s visibility in mobile
A Lesson in Mobile SEO: Why Your Practice Needs a Full Mobile Site Read More »
You may be wondering why you need to optimize your website for search engines, and even further, why you should turn to an experienced company for help. Due to Google’s constant updates and algorithm tweaks, it’s important to know what makes your website “Google-friendly” and how to implement frequent changes to stay afloat. Early in
How to Make Your Website More Google-Friendly Read More »
According to American Medical News, many physicians are reporting increased patient anxiety due to the self-diagnosis of serious diseases via information found on the web. The abundance of health information on the Internet—some of which is unreliable—is contributing to a new phenomenon called “cyberchondria.” As AMN explains, cyberchondria is “an unfounded anxiety concerning one’s wellness
Are your patients turning to Google for medical answers? Read More »
As the use of smartphones and tablets rapidly increases, the way patients are finding health information is changing. Smartphone ownership reaches all time highs The Pew Internet Project released new information last week suggesting that just over half (53%) of US adult cell phone owners now classify as smartphone owners. As we watch smartphone ownership
More patients using smartphones to search for healthcare information Read More »
In today’s world of Internet marketing, having a good website is only one piece of the puzzle. The simple fact is, everyone has a website. What’s crucial now is making sure your site is found by potential patients searching the web. Search Engine Optimization aims to increase the visibility of your website on search engines
Measuring the Value of Your Search Engine Optimization (SEO) Read More »
Have you ever thought about starting a Pay Per Click campaign? If so, do you wonder what to do to get started or how to influence click rates to really get your consumer’s attention? Pay Per Click can be daunting to figure out unless you are dedicated to it full-time. Deciding on the right marketing
Offers Bring Clicks Read More »
With the rise of social media for brand awareness, online marketing now requires a carefully balanced strategy. High page rankings, quantity of quality backlinks and more used to be a few of the major players in making a website successful from an online marketing standpoint. They still do have a major impact, but now, to
Social Network Reputation Improves Search Engine Rankings Read More »
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