Search Engine Optimization

According to American Medical News, many physicians are reporting increased patient anxiety due to the self-diagnosis of serious diseases via information found on the web. The abundance of health information on the Internet—some of which is unreliable—is contributing to a new phenomenon called “cyberchondria.” As AMN explains, cyberchondria is “an unfounded anxiety concerning one’s wellness […]

In today’s world of Internet marketing, having a good website is only one piece of the puzzle. The simple fact is, everyone has a website. What’s crucial now is making sure your site is found by potential patients searching the web. Search Engine Optimization aims to increase the visibility of your website on search engines

In November of 2010, Google introduced Place Search, a function that has been present on Google for some time, but was refined and rebranded under this name when it was released for public use. ‘Place Pages’ (as they were dubbed) were initially released earlier in the fall and followed a similar structure to sites like

In the past, if Google determined a search had local intent, they displayed a breakout of listings from their local business database on Google Maps. These local business listings followed a separate algorithm than the main, or organic, search results. This past month, Google unveiled some major changes that alter the way these local search

The Internet is Now Used as the Primary Means of Finding Local Businesses, Including Healthcare Practices. Not too long ago, most people tended to think of the Internet as the global marketplace —  the source where people would look up information and purchase goods and services from companies that were far away from their homes.

The Current State of Video on the Web Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. With the launch of Universal Search from Google, you