Part of the reason many people now view SEO as a foe, not a friend, are black hat search engine tactics. “Black Hat” SEO refers to websites that obtain higher visibility in search engine rankings practice through means which violate that search engine’s terms of use. Search engine giant Google has policies against directing users […]
SEO: Your Friend or Your Foe? Read More »
These days, with the Internet so accessible, people turn to search engines to help them navigate through life. Directions, suggestions, information, opinions and advice are all available instantly, at the click of a button. That is why it is imperative that healthcare providers make the effort to stay relevant in search engine queries. That’s where
SEO For Beginners: 7 Terms To Know Read More »
If you are a small medical practice or office, attracting new patients may be difficult. Today, patients seldom turn to the Yellow Pages to find a doctor in their local area. Instead, they are more likely to turn to the internet to find recommendations and listings for doctors in their area. One of the best
Your Local Business Presence Read More »
Search engine optimization, or what internet marketing experts refer to as, “SEO” is an extremely important process that ensures your business has a visible and credible web presence. SEO affects the ranking of a website as it appears in search engine results. By increasing the visibility of certain aspects of a website to a search
A Basic Guide to SEO Read More »
Search engine optimization (SEO) is a vital aspect of developing and managing your online brand. How to properly optimize your search engine results can be a tricky process, and mistakes can have lasting negative effects on your online image. Many business owners believe the many myths about SEO and its importance. To follow are the
Top Five Myths About SEO Tactics Read More »
Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did
Google Update Sends Local Search Results Flying Read More »
When it comes to gaining a competitive edge on the Internet, local listing websites are the best place to start – especially Google+ Local. One of the major benefits of these types of sites is that past clients can post reviews on the very same page as your business listing. These can help you win
Patient Reviews Are Essential to SEO: Learn How to Boost Yours! Read More »
One of the most frequent questions that we recieve from our clients is about the difference between SEO, SEM and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine ranking or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
Today, online social media marketing is essential for small businesses, especially small medical practices. However, social media trends are constantly changing and evolving, so you have countless options that will help your business grow locally. Here are some things to consider, when you begin to market your medical practice among a local audience: Consider different
Go Local: Reaching Patients Close to Home Read More »
If you’ve ever done a Google search for a business in your area, you’ve likely noticed that search results show both the local map on the right side, and local listings, such as Google Places. These local listings are now considered an important marketing tool for a medical practice of any kind. Like a medical
List It: Manage Your Local Business Presence Read More »