With all the emphasis placed on using SEO, social media, and mobile marketing, e-mail marketing now seems like a lost art. However, the practice is still alive and well, and e-mail marketing can be especially beneficial for small medical practices.
So, what are some reasons to consider implementing e-mail marketing into your marketing plan?
- It’s simple, and easy to track. Many e-mail marketing services offer templates that you can easily fill with your own content, or custom-design to suit your needs. Best of all, in just a few minutes, your email can be sent to current or potential patients. Additionally, most e-mail marketing software allows you to track the success of a campaign, and to make improvements immediately.
- E-mail marketing is cost-effective. One of the most obvious benefits of email marketing is that it is an extremely cost-effective way of advertising. E-mail marketing has no steep fees like the ones associated with buying a TV or radio spot, magazine ad, or billboard. While there may be a few overhead costs for sending out thousands of e-mails at once, it is a far more cost-effective way for a small medical practice to promote itself.
- It works. Before you decide against e-mail marketing, think about this: many people check their e-mail account multiple times a day. Furthermore, many have bought a product or service after receiving an e-mail. Having a good e-mail marketing strategy is a huge asset when it comes to getting your name out there and into an e-mail inbox.
- It builds relationships. Through e-mail marketing, you essentially build a trusting relationship with your current or potential patients. Sending out an engaging e-newsletter or well-written e-mail can help a patient feel as if they really know you, and what services your practice offers. This is especially effective for small or growing medical practices. Every patient wants to find a doctor they feel they can trust, and once they feel comfortable within your practice, they will keep coming back to you for treatment.
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