Today, most of the emphasis in online marketing is placed on social media, effective SEO and mobile device optimization. Because of all that, e-mail marketing often becomes lost in the shuffle! However, the practice of e-mail marketing is still alive and kicking, and may serve your medical practice well in terms of reaching patients.
So, what are some of the key reasons to consider adding e-mail marketing into your practice’s marketing plan?
- E-mail marketing is simple, and its results are easy to track. Many e-mail marketing services offer templates which allow you to create your own, custom-written or designed e-mail content. In just a few minutes, your e-mail can be composed and ready to send out. Additionally, most e-mail marketing software enables you you to track the successes of your e-mail marketing campaign, and make improvements easily and quickly!
- It works. Before you decide that e-mail marketing is outdated and won’t be effective for your practice consider how many people check their individual e-mail accounts on a daily basis. E-mail is still effective in many ways, and it’s been proven that people do gain information on new products and services simply by opening an email. Having a strong e-mail marketing strategy is a huge asset when it comes to bringing your name and practice directly to the patient, via an inbox!
- E-mail marketing is highly cost-effective. One of the biggest advantages of e-mail marketing is that it is cost-effective. Unlike buying a TV or radio spot, or placing a magazine ad, there are no steep fees required for an e-mail marketing campaign. Though there may be minor costs for sending out thousands of e-mail in one shot, this type of marketing is far more cost-effective for an individual doctor or small healthcare practice to spread local awareness about what they have to offer.
- It builds relationships. Through e-mail marketing, doctors are essentially able to build a foundation for a trusting relationship with both current and potential patients. Sending out an engaging e-newsletter, or well-written e-mail, may help a patient better understand a doctor and what their practice offers. This type of marketing campaign is especially effective for a small or growing practice who is simply looking to get their name out there. There’s no doubt that every patient wants a doctor they can trust, and e-mail marketing serves as a building block for creating that kind of relationship. Once the patient feels they can trust you, they will remember you and keep coming back for treatment!
Need Help Managing Your Online Marketing?
MyAdvice has an dedicated Internet Marketing Services department who creates quality content and relevant back links to help increase your overall rankings over time. Contact an MyAdvice representative today to learn about our tiered SEO packages and find one that will work for your practice and budget.