Whether your practice uses digital advertising or not, the growth of ad blocking is big news in the digital world. When Apple signaled last year that it would support ad blockers in iOS 9, things really got interesting. More and more consumers are using ad-blocking apps on both their mobile devices and desktops and it’s […]
Advertisers Respond to Ad Blockers Read More »
Artificial intelligence is big these days, with the debate centering on the ethics of a computer brain some day rivaling its human counterpart. Of course, this is nothing new. Hal, the famous computer from 2001: A Space Odyssey, released way back in 1968, seemed way too smart for his britches, er, circuits back almost 60
It’s Not Hal, But RankBrain Learns for Google Read More »
At Advice, we’re big believers in using all the arrows in the quiver to bring patients to your practice. You may know us for building your website and optimizing it to achieve its full potential. But those two services are just a part of what we call our Customer Acquisition Services menu. Together, these services
An Integrated Approach to Bringing Customers to Your Practice Read More »
Ever wonder how logos get designed? We decided to share the story of our corporate rebranding… It’s no understatement that brand logos are everywhere these days. You can probably spot too many to count from where you’re sitting right now (on your clothing, computer, coffee mug). But unless you’re a graphic designer, you might not
Not Just Another Logo Read More »
We’re experts when it comes to building beautiful websites, executing search engine optimization, and writing compelling content. But we understand that you’re also experts in your respective field. Your digital marketing services perform best when both sets of expertise are brought together. So… what do we need to know? Think about these aspects of your
Make the Most of Your Digital Marketing Specialists Read More »
Over the last few years, Healthcare Digital Marketing has become pivotal to the success of practices. While it was possible earlier to do without healthcare online marketing and opt for more traditional methods, today, however, it has become almost indispensable. This is because an ever-increasing number of people are not only becoming active online but
Role of Digital Marketing in Healthcare Industry Read More »
This is why patients want doctors to have a website… Prolific advancements in technology make it easier for patients to learn about their doctors before setting foot inside the clinic. For physicians, this means it’s imperative to have a website available for your patients. For starters, having a website has inherent benefits and is your
This is Why Patients Want Doctors to Have a Website Read More »
The importance of marketing online cannot be emphasized enough. With more and more people looking to the internet for answers to all their needs, including doctors that can treat their health issues, it is absolutely essential for you to ensure that your medical practice is marketed the right way. Do’s and Don’ts for Marketing Your
Marketing Your Services Online Read More »
Successful online marketing doesn’t happen overnight. In fact, it’s difficult to know when you’ve crossed the finish line if you haven’t set a goal. Today, businesses are expected to do more than run an advertisement in the local paper to market their business. Running an ad in the local paper may be the least effective
10 Marketing Tips for Your Medical Practice Read More »
For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation
Important Online Marketing Terms Read More »