It seems today that everyone has a blog. Whether personal or professional, serious or silly, factual or informal—just about every subject has a blog about it. And rightfully so! If someone wants to write about it, there is somebody who wants to read about it. This is one of the greatest things about information dissemination […]
The Benefits of Keeping a Medical Blog Read More »
With Chanukah having already passed and more holidays fast approaching, wintertime cheer is in full swing. Here’s a guide for how you can take advantage of seasonal health-related topics and share your practice’s content on Pinterest – which in turn will drive more traffic to your professional site and blog. First, write interesting, topical blog
Social Media Sharing: Make a Winter Holidays Pinterest Board Read More »
Mastering social media can be tricky business. While social media may not be easy, it is certainly a good way for a practice to get its name out there for patients. However, there are certain dos and don’ts of social media. Here are some common social media “faux pas” to avoid in the future: Not
Social Media ‘Faux Pas’ You Should Avoid Read More »
Utilizing your social media accounts to post and tweet your practice’s blog posts will drive traffic to your site, but you may be overlooking a great opportunity to get more visitors if you don’t have a professional Pinterest account. Read on to find out how the content sharing service can help increase your site’s online
Pinterest: A Surprising Way to Get More Visitors Read More »
Social media is quickly becoming the go-to for all types of brands and businesses—including doctors, dentists and whole practices. A recent article written by Belle Beth Cooper for Buffer points out a number of statistics that doctors using social media might find useful. Surprisingly, the fastest growing demographic using Twitter is the 55-64 year old
Is Twitter Serving up Your Target Market? Read More »
With the world of healthcare constantly changing, doctors are making patient care a top priority. One of the best ways for doctors to do this is to reach patients is through the internet. According to Texas-based medical software reviewer, Software Advice, patients from around the country are turning to the internet to find information about their
Patients and the Online Review Read More »
For medical professionals who are working toward increasing their online presence, making their website mobile-friendly is a great way to grow awareness of their practice and substantially increase their site’s visibility. According to a recent Pew survey, 44 percent of patients look up their physicians online. Additionally, one in five patients uses online physician-rating sites.
Why You Should Make Your Site Mobile-Friendly Read More »
In just a few short years, the microblogging website Twitter has become an invaluable communication tool for millions of daily users. Twitter has also become a key tool for marketers, who use the social media site to drive traffic to their website- and by extension, to their business. While many find it difficult to put
Making the Most Out of Your Twitter Presence Read More »
Engaging with a younger generation of patients has become crucial for the success of any medical practice or office. Young adults who were born in the early 1980s (commonly called “millennials”, or “Generation Y”) are now becoming parents and turning to the internet to research medical care for their family. Millennial women remain particularly important
Engaging with Millennial Women Online Read More »
Finding the right online audience can be a challenge. If you’re directing your social media channels or website toward the wrong audience (or worse, no specific audience at all), it won’t matter how many great Facebook posts you have, or how many brilliant tweets you’ve composed on Twitter. Finding an audience will help your practice
Finding Your Online Audience Read More »