A recent survey conducted by Accenture looked into how U.S. patients track their medical and healthcare information. With more and more physicians making the switch to EHR (Electronic Health Records) and EMR (Electronic Medical Records), the ease with which patients can check their health records is estimated to continue to increase. Many U.S. consumers are […]
What Healthcare Information Do Patients Track? Read More »
One of the most frequent questions that we recieve from our clients is about the difference between SEO, SEM and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine ranking or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
Blogs are a major part of how online visitors consume information, interact online and make decisions about healthcare and other service providers. An invaluable social media and Internet marketing tool, keeping up with a blog can also become a burden. Thankfully, physicians today have a simple, cost-effective solution: blog writing services. Want to find out
4 Reasons to Try a Blog Writing Service for Your Practice Read More »
After setting up a blog and social media accounts, many physicians find that they’re not quite sure what to write about. They worry that the topics related to their practice may seem bland, uninteresting or are just not likely to be shared by other users on social media. Don’t shy away from blogging about your
How to Spread Your Practice’s Unique Message Read More »
The Internet never sleeps, but do you know how much data is uploaded, shared and tweeted in just minute? The numbers may surprise you… Online information platform Domo created the below infographic to demonstrate just how much data is created by common web services every 60 seconds. Here are some of the figures of what
Data Never Sleeps Infographic: What Happens Online in One Minute Read More »
Social media platforms such as Facebook, Google+ and Twitter are great ways to reach current and potential patients. Social Media Marketing (SMM) helps you grow your online presence and cultivate your reputation on the Web. Expanding your reach and boosting interaction over social media not only increases your online visibility, it also attracts new business
Social Media Marketing Check List Read More »
One of the best advantages of Twitter over other social networks is your ability to connect with Twitter users without them initiating the relationship by “Following” or “Liking” your brand. Now, you may have recently been pitched by a company selling Twitter followers by the bulk, but consider this: why buy followers when you can
Twitter Tips: Why You Should Never Buy Followers Read More »
Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! A 2013 Pew Internet report found that although online seniors are less likely than other
Seniors’ Internet Use Is Drastically on the Rise Read More »
Facebook recently revealed that they receive 1.28 billion monthly active users — many of whom access Facebook from a smartphone or tablet. Chances are, a great number of fans are viewing your practice’s posts on their mobile Facebook app, whether it be on their newsfeed or on your page directly. Making sure that these mobile
3 Ways to Optimize Your Facebook Posts for Mobile Read More »
The American Society for Aesthetic Plastic Surgery and the Aesthetic Surgery Education and Research Foundation present The Aesthetic Meeting 2014 in San Francisco, CA, April 24-29. MyAdvice, the industry’s leader in digital marketing for medical practices, is honored to participate by sharing its expertise with attendees. In keeping with theme of this year’s meeting, Building the
MyAdvice to Offer Marketing Expertise at the 2014 Aesthetic Meeting Read More »