MyAdvice, a prominent leader in digital marketing solutions for small businesses, announced its acquisition of Ceatus Media Group LLC (“Ceatus”) today. Ceatus is renowned for its innovative digital marketing strategies in the medical, dental, and elective healthcare sectors. Shawn Miele, CEO of MyAdvice, commented, “Ceatus has established itself as a key player in the digital […]
MyAdvice Announces the Acquisition of Ceatus Read More »
One of the most important indicators of the SEO value of your site is your backlinks. As the name suggests, backlinks “link back” to your site from other sites. The more high-quality backlinks a site has, the more authority it has, which will make it rank higher. Increasing the number of links to your website
How Does Link Building Help Your SEO? Read More »
Anyone can build a medical website, but without proper planning and precise execution, a medical website is a waste of time and money. Spending time thinking through your strategy ahead of time means you’ll have a website designed to do exactly what you need it to. These questions will help you define the purpose and
5 Questions to Ask Before Building a New Medical Website Read More »
Finding yourself frustrated and confused by Google’s algorithm changes? The advent of the Helpful Content updates means new things to consider as you evaluate your own SEO and website. MyAdvice’s own Brian Hancock recently sat down with Chad Erickson for a vodcast interview to discuss the significant transformations in Google’s algorithm. They discuss the changes
What to Know About Google’s Newest Helpful Content Updates Read More »
Business owners often overlook website accessibility – to their own detriment. Ignoring the guidelines set forth by the Americans with Disabilities Act as well as the Web Content Accessibility Guidelines has real consequences. Here are 3 reasons you can’t afford to ignore website accessibility. 1. Websites that aren’t accessible are open to lawsuits. The
3 Reasons You Can’t Afford to Ignore ADA Compliance Read More »
How does your NAP info impact your practice’s ability to bring in new patients? Chad Erickson explains the relationship as well as two other ways to grow your business in this article from our partners at Endodontic Practice US.
A Good “NAP” is 1 of 3 Ways to Improve Practice Success Read More »
Social media is commonly thought of as a community building and patient acquisition tool, but it serves another purpose too. Used correctly, social media makes a great patient feedback tool for medical offices. While many people think that unhappy people are the only ones who speak up, the connections made through social media allow open
Using Social Media to Gather Patient Feedback Read More »
When it comes to engaging new patients and retaining longtime patients, practitioners are forced to choose between how much digital marketing and traditional marketing they want to invest in. But knowing which is worth investing in depending on what will resonate the most with your audience requires knowing the difference between the two. Traditional Marketing
What’s the Difference Between Traditional and Digital Marketing? Read More »
Communication plays an important role in maintaining any relationship, whether personal or professional. If you’re a healthcare professional looking to establish your new practice or spruce up your existing one, regular and appropriate patient communication is necessary. The easiest and most effective way to keep in contact with your patients today is to interact with
3 Tips for Better Communication With Patients Read More »
Blog writing is not just a stream of consciousness, especially when it comes to content for a medical practice. Google classifies medical content as “Your Money or Your Life” content (YMML) which means it’s held to a higher standard because misinformation can have serious negative consequences for the people who read it. That means it’s
9 Elements of a Valuable (and Optimized!) Blog Post Read More »