Social Media

Despite what some folks are saying, email is NOT dead—nor is social media replacing email. In fact, email is still considered one of the most powerful—and cost efficient—online marketing strategies today. And, if used together, email and social media marketing can work to build a loyal and interactive network that will foster patient communication, establish […]

A recent report conducted by the Pew Research Center’s Internet & American Life Project revealed some interesting statistics regarding demographics and social media usage. Perhaps unsurprisingly, young adults aged 18 to 29 are the most active users of social media, while women are more active than men on every social network except Twitter. The study,

On Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a tweet. Using hashtags categorizes your tweets, helping them to show up more easily in Twitter searches. Hashtags can also be used to participate in Twitter chats pertaining to your healthcare specialty. Check Out This Infographic to Learn More:

If there’s one thing that matters in Social Media Marketing, it’s momentum – that is, posting quality content on a consistent basis. So, why is this important? Unlike other marketing channels, you can think of Social Media as essentially a conversation. It’s a dialogue between you and your patients and an opportunity to engage potential

In today’s world, social media is one of the most important tools for promoting your practice, winning new patients and driving profitable patient action. A crucial component of any online marketing strategy, doctors often wonder what they can do to maximize their social media impact. The first step – unsurprisingly – is growing their fan

When it comes to promoting your practice through Twitter, there’s one principle to always keep in mind: the more followers you have, the better! Understand that as your audience grows, so grows your influence, your clout and your impact on potential patients. With social media becoming such an important part of how patients learn about

Social Media Marketing has two sides. There’s the “free” end, which involves staying active on Facebook, Twitter and Google+, posting targeted content and having a meaningful dialogue with your followers and patients. All that these efforts cost is your time and knowledge. Then, there’s the “paid” side – particularly, Social Media ads. A powerful opportunity

It’s holiday season! Many businesses, big and small, use this time to market their products and services. Wondering how you can market your practice during this time period of heightened consumer spending? Check out a Pinterest board for marketing tips and trends this holiday season! Follow MyAdvice on Pinterest and comment with your favorite holiday marketing strategy!

As you may know, Pinterest is one of the fastest growing, and has become, one of the most popular social networks. While businesses have successfully used the unique photo-sharing site to create and share content, Pinterest recently announced new business accounts, aimed at helping more businesses share content on Pinterest and making it easy for