Social Media

With Chanukah having already passed and more holidays fast approaching, wintertime cheer is in full swing. Here’s a guide for how you can take advantage of seasonal health-related topics and share your practice’s content on Pinterest – which in turn will drive more traffic to your professional site and blog. First, write interesting, topical blog […]

Mastering social media can be tricky business. While social media may not be easy, it is certainly a good way for a practice to get its name out there for patients. However, there are certain dos and don’ts of social media. Here are some common social media “faux pas” to avoid in the future: Not

Utilizing your social media accounts to post and tweet your practice’s blog posts will drive traffic to your site, but you may be overlooking a great opportunity to get more visitors if you don’t have a professional Pinterest account. Read on to find out how the content sharing service can help increase your site’s online

In just a few short years, the microblogging website Twitter has become an invaluable communication tool for millions of daily users. Twitter has also become a key tool for marketers, who use the social media site to drive traffic to their website- and by extension, to their business. While many find it difficult to put

Your practice now has its social media accounts set up, you’re making frequent updates and the number of fans and followers is on the rise. How can you keep up that momentum and make sure that that number continues to grow? Engaging with your clients, whether it’s via your Facebook or Google+ account, will keep

Social media sites like Twitter and Instagram are constantly evolving and tweaking their settings in the hopes of attracting new users and creating a better experience for their current user base. Facebook, for example, is famous for frequently changing up its features and privacy settings. While many are annoyed by these seemingly constant adjustments, others

Joining the ranks of social media giants like Facebook and Twitter, both Pinterest and Instagram have announced that they will soon be unveiling ads.  Users will begin to see promoted content in their feeds from brands they don’t follow, which can give you an opportunity to promote your practice to a new, social media-savvy audience. 

Interacting and engaging with your current customers and potential future clients via social media can be tricky. You want to get your company’s message across while also presenting something visually appealing enough to attract attention and draw visitors in. Research conducted by Facebook shows that, compared with just plain text updates, posts with photos receive