With the rise of social media for brand awareness, online marketing now requires a carefully balanced strategy. High page rankings, quantity of quality backlinks and more used to be a few of the major players in making a website successful from an online marketing standpoint. They still do have a major impact, but now, to […]
Social Network Reputation Improves Search Engine Rankings Read More »
Social networks have begun to play a much more important role in the world of online marketing and SEO, and they’re finding their way into the mainstream components of social network features. Since the Bing and Yahoo! merger, Bing has become a trendsetter in establishing a variety of cutting-edge features. The additions it has made
Bing Launches Additional Facebook Features Read More »
In November of 2010, Google introduced Place Search, a function that has been present on Google for some time, but was refined and rebranded under this name when it was released for public use. ‘Place Pages’ (as they were dubbed) were initially released earlier in the fall and followed a similar structure to sites like
2010’s Top Internet Marketing Stories: Google Place Search Implementation Read More »
In the past, if Google determined a search had local intent, they displayed a breakout of listings from their local business database on Google Maps. These local business listings followed a separate algorithm than the main, or organic, search results. This past month, Google unveiled some major changes that alter the way these local search
Big Changes to Google Local Search Results Read More »
The Internet is Now Used as the Primary Means of Finding Local Businesses, Including Healthcare Practices. Not too long ago, most people tended to think of the Internet as the global marketplace — the source where people would look up information and purchase goods and services from companies that were far away from their homes.
Low-cost marketing for your medical practice using Local SEO Read More »
The Current State of Video on the Web Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. With the launch of Universal Search from Google, you
Why Video Is Important to Locally Targeted Internet Marketing Read More »
“How do I improve my search engine optimization (SEO)?” This is without a doubt the most common question doctors present to me. Since it is so common, I thought it would be ideal to share the question and answer with everyone. The answer is quite complicated; however, I have been blessed with a reading pool
The Golden Rules of SEO Read More »
The Importance of SEO! Imagine buying a beautiful sign for your practice that nobody could see or read because it had a cover on it. Potential patients, existing patients, and anyone else wouldn’t be able to find the office. It’s safe to assume that you would ask the sign manufacturer to remove the cover so
SEO Tactics For Medical Practices: From A Universal Search Prospective Read More »
Establish a Search Engine Marketing (SEM) Campaign to Augment Your Search Engine Optimization (SEO) Efforts Even the most aggressive Search Engine Optimization (SEO) Plan can benefit from a SEM Campaign. Why? Because Pay-Per-Click (PPC) Ads can be used to maintain your website’s visibility regardless of the constant ups and downs of your organic rankings. Because
Web Visibility Services Read More »