Keyword selection is arguably the most important part of any SEO strategy. Many SEO companies, however, get it terribly wrong. The most common thing that happens is this: a company hires an SEO firm, the SEO firm selects 20 keywords relevant to the business, and supplies monthly reports showing the ranking increase. A year later… […]
Visibility 101 : Keyword Selection Read More »
Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012:
Latest Developments in SEO Read More »
#1 Judging a Site’s Authority by PageRank Alone Good link building strategies aim to get links from a diverse array of websites, but, as with most things in life, all websites are not created equal. How do you judge a good website? The answer is authority. PageRank is a popular metric used to judge a
The 6 Linking Mistakes You Didn’t Know You Were Making Read More »
Let’s face it—most patients turn to Google and other search engines to find healthcare providers and specialists. It’s no secret that focusing on enhancing your local Search Engine Optimization (SEO) is essential to reach local patients. But since the integration of Google Places and Google+, to create Google+ Local, experts say focusing on both social
The Future of Social & Local Search Results Read More »
Did you ever wonder just how a Google search works? Why after typing just a few letters, Google seems to know you’re looking for? Or, perhaps more relevant to your practice, what makes certain results appear before others? Rest assured, Google has the answer once again! In a recent Infographic, Google takes us through the
INFOGRAPHIC: How a Google Search Works and What This Means for SEO Read More »
Get ready — your Google search experience is about to get smarter. Last week, Google announced the rollout of the new Knowledge Graph, which Google says will help “discover new information quickly and easily.” Providing more intuitive search results, Google says the Knowledge Graph increases the chance of users finding what they’re actually looking for
Google’s New Knowledge Graph Provides Smarter Search Results Read More »
The internet offers businesses of all sizes the opportunity to connect with their customers in a whole new way. In older forms of advertising like television, companies interrupt their audience. Do you ever fast forward through commercials thanks to DVR? Internet marketing activities are different; your customers are looking for you and your products at
What is Online Visibility? Read More »
As more and more people are using search engines over the almost-extinct yellow pages to find services, making sure your practice is maximizing local SEO is crucial. Over the past year, there has been a shift in Google’s ranking algorithm based on the new Google Places Search (formerly Google Local).Google Places listings, especially those that
6 Easy Steps to Maximize your Practice’s Local SEO: Claim YOUR Google Places Listing! Read More »
As millions of people are adopting Smartphones and migrating to the mobile web, medical practices and hospitals are looking at their options for creating mobile websites. While the choices may seem endless, it’s important to make the best decision not only for the aesthetics of your site, but also for your site’s visibility in mobile
A Lesson in Mobile SEO: Why Your Practice Needs a Full Mobile Site Read More »
You may be wondering why you need to optimize your website for search engines, and even further, why you should turn to an experienced company for help. Due to Google’s constant updates and algorithm tweaks, it’s important to know what makes your website “Google-friendly” and how to implement frequent changes to stay afloat. Early in
How to Make Your Website More Google-Friendly Read More »
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