Most online visibility strategies include search strategies that aim at getting a website into the top spots in Google. But that’s the obvious part. The question is, how do you motivate the user to take the action and visit your website? Click thru rate is a term most commonly associated with PPC campaigns, not organic search strategies. […]
Descriptions Increase CTR Read More »
Capitalizing on local search is a great way to get your business out there in the community and make a name for yourself. People actively searching for local businesses are usually the ones with cash in hand, ready to buy. That’s why it’s really important to focus marketing efforts on capturing your local market effectively.
Local Search Engine Optimization Read More »
Search Engine Land recently shared a story of a dentist whose business was booming– until a decision was made to change the name of his practice. His search engine rankings were nearly destroyed, making it unlikely that patients searching for dentists in his area would come across his website. Changing your practice name can be
Considering Changing Your Practice Name? Read this first! Read More »
Keyword selection is arguably the most important part of any SEO strategy. Many SEO companies, however, get it terribly wrong. The most common thing that happens is this: a company hires an SEO firm, the SEO firm selects 20 keywords relevant to the business, and supplies monthly reports showing the ranking increase. A year later…
Visibility 101 : Keyword Selection Read More »
Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012:
Latest Developments in SEO Read More »
#1 Judging a Site’s Authority by PageRank Alone Good link building strategies aim to get links from a diverse array of websites, but, as with most things in life, all websites are not created equal. How do you judge a good website? The answer is authority. PageRank is a popular metric used to judge a
The 6 Linking Mistakes You Didn’t Know You Were Making Read More »
Let’s face it—most patients turn to Google and other search engines to find healthcare providers and specialists. It’s no secret that focusing on enhancing your local Search Engine Optimization (SEO) is essential to reach local patients. But since the integration of Google Places and Google+, to create Google+ Local, experts say focusing on both social
The Future of Social & Local Search Results Read More »
Did you ever wonder just how a Google search works? Why after typing just a few letters, Google seems to know you’re looking for? Or, perhaps more relevant to your practice, what makes certain results appear before others? Rest assured, Google has the answer once again! In a recent Infographic, Google takes us through the
INFOGRAPHIC: How a Google Search Works and What This Means for SEO Read More »
Get ready — your Google search experience is about to get smarter. Last week, Google announced the rollout of the new Knowledge Graph, which Google says will help “discover new information quickly and easily.” Providing more intuitive search results, Google says the Knowledge Graph increases the chance of users finding what they’re actually looking for
Google’s New Knowledge Graph Provides Smarter Search Results Read More »
The internet offers businesses of all sizes the opportunity to connect with their customers in a whole new way. In older forms of advertising like television, companies interrupt their audience. Do you ever fast forward through commercials thanks to DVR? Internet marketing activities are different; your customers are looking for you and your products at
What is Online Visibility? Read More »
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