Search Engine Optimization Archives - Page 12 of 14

Press Releases: The PR Weapon Your Practice Needs to Be Thinking About

Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have […]

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Video Optimization Strategy

Search Engine Optimization

The average Internet user is more inclined to watch a video explaining more detailed content than to read a very text-heavy page. Though it is still a growing medium, according to a study conducted by comScore, 82.5% of Internet users view online videos. Videos also increase your engagement statistics. Engagement is measured by the length

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Healthcare SEO Tips: What NOT To Do!

Search Engine Optimization

Early in 2011, Google announced the rollout of changes to their search results ranking algorithm , called the Google Panda Updates. Since, Google has made many updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates. These updates changed the way businesses should go about performing Search

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Descriptions Increase CTR

Search Engine Optimization

Most online visibility strategies include search strategies that aim at getting a website into the top spots in Google. But that’s the obvious part. The question is, how do you motivate the user to take the action and visit your website? Click thru rate is a term most commonly associated with PPC campaigns, not organic search strategies.

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Local Search Engine Optimization

Local Marketing, Search Engine Optimization

Capitalizing on local search is a great way to get your business out there in the community and make a name for yourself. People actively searching for local businesses are usually the ones with cash in hand, ready to buy. That’s why it’s really important to focus marketing efforts on capturing your local market effectively.

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Considering Changing Your Practice Name? Read this first!

Medical Marketing, Search Engine Optimization

Search Engine Land recently shared a story of a dentist whose business was booming– until a decision was made to change the name of his practice. His search engine rankings were nearly destroyed, making it unlikely that patients searching for dentists in his area would come across his website. Changing your practice name can be

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Visibility 101 : Keyword Selection

Search Engine Optimization

Keyword selection is arguably the most important part of any SEO strategy. Many SEO companies, however, get it terribly wrong. The most common thing that happens is this: a company hires an SEO firm, the SEO firm selects 20 keywords relevant to the business, and supplies monthly reports showing the ranking increase. A year later…

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Latest Developments in SEO

Search Engine Optimization

Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012:

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The 6 Linking Mistakes You Didn’t Know You Were Making

Search Engine Optimization

#1 Judging a Site’s Authority by PageRank Alone Good link building strategies aim to get links from a diverse array of websites, but, as with most things in life, all websites are not created equal. How do you judge a good website? The answer is authority. PageRank is a popular metric used to judge a

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The Future of Social & Local Search Results

Local Marketing, Search Engine Optimization

Let’s face it—most patients turn to Google and other search engines to find healthcare providers and specialists. It’s no secret that focusing on enhancing your local Search Engine Optimization (SEO) is essential to reach local patients. But since the integration of Google Places and Google+, to create Google+ Local, experts say focusing on both social

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