You may have noticed that some search results on Google now contain photos. This photo, typically a headshot, is the claimed “author” of that page, article or website. Establishing Google Authorship can be very beneficial to your online presence and can be done by following a few simple steps! Visit Google’s Step-by-Step guide here. If […]
How your Practice can Benefit from Establishing Google Authorship Read More »
Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have
Press Releases: The PR Weapon Your Practice Needs to Be Thinking About Read More »
The average Internet user is more inclined to watch a video explaining more detailed content than to read a very text-heavy page. Though it is still a growing medium, according to a study conducted by comScore, 82.5% of Internet users view online videos. Videos also increase your engagement statistics. Engagement is measured by the length
Video Optimization Strategy Read More »
Early in 2011, Google announced the rollout of changes to their search results ranking algorithm , called the Google Panda Updates. Since, Google has made many updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates. These updates changed the way businesses should go about performing Search
Healthcare SEO Tips: What NOT To Do! Read More »
Most online visibility strategies include search strategies that aim at getting a website into the top spots in Google. But that’s the obvious part. The question is, how do you motivate the user to take the action and visit your website? Click thru rate is a term most commonly associated with PPC campaigns, not organic search strategies.
Descriptions Increase CTR Read More »
Capitalizing on local search is a great way to get your business out there in the community and make a name for yourself. People actively searching for local businesses are usually the ones with cash in hand, ready to buy. That’s why it’s really important to focus marketing efforts on capturing your local market effectively.
Local Search Engine Optimization Read More »
Search Engine Land recently shared a story of a dentist whose business was booming– until a decision was made to change the name of his practice. His search engine rankings were nearly destroyed, making it unlikely that patients searching for dentists in his area would come across his website. Changing your practice name can be
Considering Changing Your Practice Name? Read this first! Read More »
Keyword selection is arguably the most important part of any SEO strategy. Many SEO companies, however, get it terribly wrong. The most common thing that happens is this: a company hires an SEO firm, the SEO firm selects 20 keywords relevant to the business, and supplies monthly reports showing the ranking increase. A year later…
Visibility 101 : Keyword Selection Read More »
Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012:
Latest Developments in SEO Read More »
#1 Judging a Site’s Authority by PageRank Alone Good link building strategies aim to get links from a diverse array of websites, but, as with most things in life, all websites are not created equal. How do you judge a good website? The answer is authority. PageRank is a popular metric used to judge a
The 6 Linking Mistakes You Didn’t Know You Were Making Read More »