The statistics don’t lie: the majority of people researching a business or a product start online. In 2022, 46% of all Google searches included local intent. People are choosing products and business because of their online presence, and eliminating options due to a lacking or negative online presence, making your online listings critical to your […]
Want Better Local Search Performance? Don’t Forget Reviews Read More »
Getting a bad review isn’t fun. Online reviews have become a powerful tool for patients looking to choose a new provider. They’re often the first impression a prospect has of your practice, so it can be disappointing to get a negative review. However, studies have shown us some interesting things about the way prospective patients
Handling Negative Online Customer Reviews Read More »
Websites are like storefronts — you can show your potential clients what you know and what you offer, but it’s no longer enough to get them to actually walk through your front door. Without online reviews, SEO, and local search results, your storefront may as well be at the end of a cold, dark alley.
5 Reasons Your Medical Practice Needs to Pay More Attention to Online Reviews Read More »
No one likes negative feedback. Some people say they relish reading or hearing bad stuff about them: Michael Jordan used it to motivate himself throughout his storied NBA career. But most of us instantly get a little prickly when someone pulls out the red pencil when going over the quarterly report we wrote or even
Turning that Frown Upside Down — Getting a Negative Review Edited Read More »
In past blogs we’ve talked about reviews and your practice. We’ve talked about how potential patients use reviews to find practices for treatments and procedures they seek to have done. We’ve discussed how you need to respond to all reviews, but particularly the negative ones. About those reviews, a new study shows that Americans say
Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and
How to Respond to Negative Reviews Without Breaking HIPAA Rules Read More »
It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say
Google Review Policies: What’s Not Allowed Read More »
Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews, doing so can make a huge difference in your practice’s reputation. We’re all a little sensitive when it
Turn That Frown Upside Down Read More »
Whether it’s fair or not for businesses, online reviews that are over a few months old have little value anymore for consumers. That’s one of the findings of the most recent survey from BrightLocal, an English citation-building company that has been surveying online reviews for years. For medical practices, that means if you have
Older Reviews Collect Dust Read More »
There was a time when “reviewers” were paid positions. Consumer Reviews made an entire magazine empire out of reviewing everything from baby cribs to cars. Siskel & Ebert were the trusted source to tell you if you should bother going to see a new movie or not. Every newspaper in every city and town had a
For Better or Worse — Dealing with Online Reviews Read More »
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