Have you ever wondered how Google Places or Local Search finds your business? The answer might be different than you expect. To gain a basic understanding of how Google gathers businesses for search results in a given area, we should first define the term “centroid.” A centroid is the center of a geographic region. If […]
Finding Your Business Via Local Search Read More »
A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice
The Key to Succeed in Local SEO Read More »
If you are a small medical practice or office, attracting new patients may be difficult. Today, patients seldom turn to the Yellow Pages to find a doctor in their local area. Instead, they are more likely to turn to the internet to find recommendations and listings for doctors in their area. One of the best
Your Local Business Presence Read More »
Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did
Google Update Sends Local Search Results Flying Read More »
Today, online social media marketing is essential for small businesses, especially small medical practices. However, social media trends are constantly changing and evolving, so you have countless options that will help your business grow locally. Here are some things to consider, when you begin to market your medical practice among a local audience: Consider different
Go Local: Reaching Patients Close to Home Read More »
If you’ve ever done a Google search for a business in your area, you’ve likely noticed that search results show both the local map on the right side, and local listings, such as Google Places. These local listings are now considered an important marketing tool for a medical practice of any kind. Like a medical
List It: Manage Your Local Business Presence Read More »
Capitalizing on local search is a great way to get your business out there in the community and make a name for yourself. People actively searching for local businesses are usually the ones with cash in hand, ready to buy. That’s why it’s really important to focus marketing efforts on capturing your local market effectively.
Local Search Engine Optimization Read More »
Let’s face it—most patients turn to Google and other search engines to find healthcare providers and specialists. It’s no secret that focusing on enhancing your local Search Engine Optimization (SEO) is essential to reach local patients. But since the integration of Google Places and Google+, to create Google+ Local, experts say focusing on both social
The Future of Social & Local Search Results Read More »
It’s no secret now that Google Places has changed the way it does business. In an attempt to provide their users a better experience, the service recently removed third-party reviews from all their listings, and a lot of businesses are facing a new dilemma: How do I increase my visibility? Read on and find out
“Where is my 5 star rating?” “What happened to all my reviews?” These are only a couple of questions business owners are now asking themselves since Google removed all third-party reviews from their Google Places listing. What changed? In the past, a Google Places listing would show every review and rating posted to third-party websites,
Google Places: Where Did My Reviews Go? Read More »
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