If you’ve ever done a Google search for a business in your area, you’ve likely noticed that search results show both the local map on the right side, and local listings, such as Google Places. These local listings are now considered an important marketing tool for a medical practice of any kind.
Like a medical website, a local business listing needs to be optimized in order for it to be effective. Local business listings are not strictly limited to small businesses. Rather, the purpose of these listings is to establish the presence of a medical practice in a specific community or town. Even large companies have local business listings!
This can be done for several websites, including Google, Yelp, Yahoo, or Bing. Having local listings on any of these sites will help establish you in an area, and make your practice show up in search results sooner. The local business listings process requires you to claim your local listing, followed by any additional updates you wish to add. Much like your website, your local business listing should be closely monitored and managed. In order to keep your practice’s place in search results, it’s a good idea to make certain that all the information about your practice is correct.
A local business listing works best when it serves as a supporting tool to your medical website. However, you can also add photos and videos, along with promotional offers, discounts and events to your listing pages that will help the patient choose your practice over others.
Managing your local business listings also includes monitoring both positive and negative reviews of your practice. While no one likes reading negative reviews about themselves, it is important to engage with patients so that you can gauge feedback about any improvements you can make for your practice. Patients will appreciate that you are proactive enough to speak with them, which will likely help you in the future.
MyAdvice Can Handle It for You!
Do you need help managing your local business listings? MyAdvice can help optimize your local business listing! Contact an MyAdvice Representative to learn more.