Local search requires a lot of upkeep and monitoring. We’ve talked about how important accuracy is in local search, as well as how frequently you should audit your local listings for inaccuracies, but what happens to your listings if you cancel your subscription with a third-party service? Those directory listings don’t just disappear, so it’s […]
What Happens If You Cancel A Directory Listing Service? Read More »
Back in November and December of 2021, Google began rolling out the largest local search algorithm update since the Hawk update in 2017. Now that the dust has settled a bit, let’s take a look at the 3 biggest ways the update has changed the algorithm, and what it means for businesses with local listings.
What To Know About Google’s Largest Local Search Update In 5 Years Read More »
When a potential customer or patient is doing research looking for a business, they often don’t have a specific website. This is especially true for service businesses such as medical and legal practices. For information they turn to business information sites. But they often find incorrect information on these listings, and that incorrect information makes
Errors in Listings Create Exodus Read More »
There are different ways a potential client can find your business. They can ask a neighbor or coworker for a reference. They can see you in local ads, if you place them. They can see you pop up on pay-per-click ads when they’re researching a procedure your business specializes in and paid to advertise with
We All Need Local Search Read More »
Today, search is predominantly local. After all, what’s the value of responding to a search query for “Zoom Teeth Whitening” made by someone in Poughkeepsie with the website of a dentist located in Tucson? When you want a local business (versus a product that you’re having shipped to you), Google tries to show you relevant
Now’s the Time to Button Up Your Information for Local Ranking Read More »
Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re not out to expand your knowledge of dental procedures, but looking to find a way to replace that missing tooth with a dentist
Ways To Improve Your Local Ranking on Google Read More »
As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you
Let’s Improve Your Local Ranking Read More »
When you’re looking for a new Italian restaurant to check out in your town, or when you’re in a new city, you probably go to Yelp. Founded in San Francisco in 2004, Yelp has become the dominant site/guide for finding local businesses. And, unlike the Yellow Pages of yore, Yelp doesn’t simply provide the static
When the doctors, dentists, and dermatologists who are behind our MyAdvice practices were in medical or dental school, the last thing they worried about was a future of having to manage their reputation online in the presence of 65 online medical review websites. They didn’t think about having a Facebook page for their future practice
Don’t Yelp About Yelp — People Trust It Read More »
Some people love Yelp. Others not so much. But this business rating/review site isn’t going anywhere, so it pays to know some of its ins and outs. As with other review sites such as RealSelf and Healthgrades, practices need to pay attention to what’s going on with their Yelp page, keeping photos and all practice
Don’t Yelp When it Comes to Yelp Read More »