Despite touching virtually every area of modern life, the original (and still core) mission of Google Search is somewhat of a mystery. Much of this is because of the secrecy that surrounds the famed Google algorithm. How it works no one really knows, although Google does give hints about what it finds important. Still, no […]
What are Ranking Factors? Read More »
Finding businesses through Google Maps isn’t enough for the search behemoth. To expand the functionality of Maps, Google recently added another feature — a question and answer section. This new feature allows customers to ask business questions and the business owner (and soon the public) can provide answers. Currently, this feature is only available on
Google Maps Now Includes Q & A Read More »
Google is always changing its search and related advertising functions. Most of the time users don’t even notice the changes. For instance, most of you probably didn’t notice when Google lessened the prominence of organic search results and started throwing paid search results above them. And you probably didn’t notice that instead of seven results
More Changes for Google Local Ads Read More »
Once upon a time, search was so predictable. People were at home or work at their desktop computer and would enter a search at Google.com. Answers would come ranked and users decided what to do from there. Now, search comes from everywhere, least of which seems to be the desktop. Smart phones, wearables, smart objects
How Google is Changing with Changes in Search Read More »
When people search for things such as Italian restaurants or hardware stores, Google assumes they are seeking local options so it returns local results. For instance, if you search for Italian restaurant and you’re in Omaha, a famous New York City trattoria won’t show up. What comes up, complete with star ratings, addresses, and hours,
Improving Your Local Ranking on Google Read More »
Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did
Google Update Sends Local Search Results Flying Read More »
It’s that time again. Google has released another update to it’s search ranking algorithm. This time it’s called Hummingbird. Before you cringe and despair over the possibility of your site getting hit with search ranking penalties, take a deep breath. If you’ve been putting out quality content and playing it safe with your SEO, you
Keeping up with Google: The Hummingbird Update Read More »
If you’re a doctor or practice with a website, chances are that if you get this newsletter you most certainly fit that category, you may be asking yourself, or your SEO company, how does Google’s new algorithm change affect me? Google’s latest algorithm update named “Hummingbird,” is the search engine giant’s next step in streamlining
How Does Google’s Newest Algorithm Update Affect Me? Read More »
I had the opportunity to go to one of the leading Internet marketing conferences, Search Engine Strategies, held in one of the capitals of search: San Francisco. In addition to learning cutting edge Internet marketing and visibility strategies, I had the rare opportunity to meet and chat with Matt Cutts, the head of the Google
A Conversation with Matt Cutts, Head of Google Webspam Team Read More »
Over the past year, Google has worked to change local search, first by rolling out Google +Local to replace Google Places, then by allowing local businesses to merge their Google+ Local listing and social Google+ Business Page. This merge would allow businesses to control their presence from one platform. Reviews, social posts, physical location, etc.
Where did my Google Local Reviews Go? Read More »
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