Justin Everette

Justin Everette is the VP of Marketing at MyAdvice. He leads strategy and communication for the full client partnership experience. Justin is a graduate of The University of Alabama. He is skilled in patient engagement, customer engagement, SaaS marketing, new customer acquisition, client retention, and operational efficiency. His work at MyAdvice connects healthcare and legal marketing strategy, communication, and engagement technology to make it easier for clients to run their businesses.

6 Easy Steps to Maximize your Practice’s Local SEO: Claim YOUR Google Places Listing!

As more and more people are using search engines over the almost-extinct yellow pages to find services, making sure your practice is maximizing local SEO is crucial. Over the past year, there has been a shift in Google’s ranking algorithm based on the new Google Places Search (formerly Google Local).Google Places listings, especially those that […]

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A Lesson in Mobile SEO: Why Your Practice Needs a Full Mobile Site

As millions of people are adopting Smartphones and migrating to the mobile web, medical practices and hospitals are looking at their options for creating mobile websites. While the choices may seem endless, it’s important to make the best decision not only for the aesthetics of your site, but also for your site’s visibility in mobile

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Infographic: Do you follow Healthcare Social Media (#HCSM) on Twitter?

If you’re in the healthcare industry and actively using social media sites, especially Twitter, you’re probably familiar with the popular hashtag #HCSM. If not, #HCSM stands for “healthcare social media,” and is often used on Twitter by those who share tips, ask questions or generate conversation about the use of social media in healthcare. As

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Are your patients turning to Google for medical answers?

According to American Medical News, many physicians are reporting increased patient anxiety due to the self-diagnosis of serious diseases via information found on the web. The abundance of health information on the Internet—some of which is unreliable—is contributing to a new phenomenon called “cyberchondria.” As AMN explains, cyberchondria is “an unfounded anxiety concerning one’s wellness

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Using Social Media to Spread Awareness for Patient Safety

This week, March 4-10, marks the National Patient Safety Foundation’s annual Patient Safety Awareness week. For the past ten years, NPSF has led health care organizations to recognize the importance of patient safety by raising awareness and encouraging both healthcare providers and patients to become more educated. This year’s theme, Be Aware for Safe Care,

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More patients using smartphones to search for healthcare information

As the use of smartphones and tablets rapidly increases, the way patients are finding health information is changing. Smartphone ownership reaches all time highs The Pew Internet Project released new information last week suggesting that just over half (53%) of US adult cell phone owners now classify as smartphone owners. As we watch smartphone ownership

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Live-tweeting a Surgery: Genius Marketing Strategy or Risky?

The healthcare industry has seen a huge increase in consumers using social media to find health information and advice. According to the Pew Research Center, 80% of Internet users have looked online for information about health topics. Moreover, data published by the American Academy of Facial Plastic and Reconstructive Surgery suggests that 42% of patients

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Online & Social Advertising Are On the Rise! What Does it Mean for Your Practice?

It’s time to start thinking about where you’re spending your practice’s marketing dollars! Studies show a significant shift in consumer trust in advertising, a result of social media and consumer-generated information becoming the new “go-to” for product and service information. If your practice’s advertising focus is strictly on more traditional forms of media, it’s time

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