It’s easy to see why Google is such a successful company. Unlike traditional channels such as print, TV, and radio, search engine marketing targets only users who have already expressed interest in what you have to offer. Furthermore, you pay only when a potential patient clicks on your ad and goes to your website. This […]
Thinking of Running Your Own Google Adwords Campaign? Read This First! Read More »
Have you ever thought about starting a Pay Per Click campaign? If so, do you wonder what to do to get started or how to influence click rates to really get your consumer’s attention? Pay Per Click can be daunting to figure out unless you are dedicated to it full-time. Deciding on the right marketing
Offers Bring Clicks Read More »
In late March, Facebook introduced a migration tool to allow individuals and businesses to convert their profiles into pages. They promoted this feature by stating that it would offer businesses increased presence since Facebook users could simply “like” their page once it was migrated. Unfortunately, it would appear there have been some obstacles that have
Reversing the Facebook Profile to Page Migration Read More »
With the rise of social media for brand awareness, online marketing now requires a carefully balanced strategy. High page rankings, quantity of quality backlinks and more used to be a few of the major players in making a website successful from an online marketing standpoint. They still do have a major impact, but now, to
Social Network Reputation Improves Search Engine Rankings Read More »
In the medical industry in particular, patient reviews of your practice are an essential part of establishing brand awareness, reputation, and the enhancement of your SEO ranking strategy. By encouraging your patients to write unbiased reviews about their experiences at your practice, you’re accomplishing a number of different things to further your business. Benefits of
The Importance of Online Patient Reviews Read More »
Twitter is an excellent tool for branding yourself. Although it may seem very basic at first, it has many features that can be utilized to rapidly spread awareness about the services you offer. The Language of Twitter You are going to notice that Twitter seems to have its own language. Let’s go over some of
In November of 2010, Google introduced Place Search, a function that has been present on Google for some time, but was refined and rebranded under this name when it was released for public use. ‘Place Pages’ (as they were dubbed) were initially released earlier in the fall and followed a similar structure to sites like
2010’s Top Internet Marketing Stories: Google Place Search Implementation Read More »
In the past, if Google determined a search had local intent, they displayed a breakout of listings from their local business database on Google Maps. These local business listings followed a separate algorithm than the main, or organic, search results. This past month, Google unveiled some major changes that alter the way these local search
Big Changes to Google Local Search Results Read More »
MyAdvice is proud to announce that Michael O’Neill, a member of our Information Technology team, was recently recognized as one of the “Twenty Top Techies” on Long Island by the Long Island Software and Technology Network (LISTnet). Michael joined MyAdvice in December of 2005. He has an extensive background with technology including five years of
MyAdvice Employee Wins Top 20 Techie Award! Read More »
With over 110 million Americans actively using social networks (Anderson Analytics), there’s clearly a huge audience, but how can this benefit a medical practice? Here is a list of some of the many ways your practice can benefit from actively engaging in online social networking: Additional exposure to your brand – Whether you are trying
Top 10 Ways Social Networking Websites Can Benefit Your Medical Practice Read More »
