Justin Everette

Justin Everette is the VP of Marketing at MyAdvice. He leads strategy and communication for the full client partnership experience. Justin is a graduate of The University of Alabama. He is skilled in patient engagement, customer engagement, SaaS marketing, new customer acquisition, client retention, and operational efficiency. His work at MyAdvice connects healthcare and legal marketing strategy, communication, and engagement technology to make it easier for clients to run their businesses.

5 Tips for Creating Effective PPC Ads for your Healthcare Practice

Search Engine Marketing

Pay-per-click (PPC) ads are quite possibly the most powerful and cost-effective way to send targeted and high-quality traffic to your website. By reaching patients in your area that are already searching for your procedures and conditions treated, your ads are more likely to convert visitors to patients than any other type of Internet marketing. But […]

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Women Turn to Blogs Over Social Networks for Purchase Influence

Blogging

Recent data from BlogHer suggests that while the majority of women trust social networks, such as Facebook, Twitter and Pinterest, more turn to blogs for purchase decisions. Blogs also take the lead for women seeking product information and general advice. Check out the infographic below for more interesting data. Use Blogs to Reach Patients Launching

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Most Patients Want to Use Technology to Manage Their Healthcare

Patient Communication

A recent survey by Accenture suggests that while 90% patients embrace self-service online options, 85% are not willing to sacrifice personal communication with their healthcare providers. The survey also found that: 83 percent want to access personal medical information online. 72 percent want to book, change or cancel appointments online. 72 percent want to request

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INFOGRAPHIC: How a Google Search Works and What This Means for SEO

Search Engine Optimization

Did you ever wonder just how a Google search works? Why after typing just a few letters, Google seems to know you’re looking for? Or, perhaps more relevant to your practice, what makes certain results appear before others? Rest assured, Google has the answer once again! In a recent Infographic, Google takes us through the

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