Justin Everette

Justin Everette is the VP of Marketing at MyAdvice. He leads strategy and communication for the full client partnership experience. Justin is a graduate of The University of Alabama. He is skilled in patient engagement, customer engagement, SaaS marketing, new customer acquisition, client retention, and operational efficiency. His work at MyAdvice connects healthcare and legal marketing strategy, communication, and engagement technology to make it easier for clients to run their businesses.

Harnessing the Power of Online Scheduling to Transform Your Dental Practice

Medical Practice Management

In the digital age, dental practices face the challenge of standing out in a competitive market while ensuring an efficient, patient-centered experience. Online scheduling is a pivotal solution, offering a direct path to enhance patient acquisition and satisfaction. Let’s explore how this technology can be a game-changer for your dental practice, empowering you to attract […]

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5 SEO Metrics To Track – And What They Can Tell You About Your SEO Performance

Search Engine Optimization

Putting lots of marketing dollars towards your SEO strategies and not seeing results? Or, worse, are you unsure which metrics to look at to know how you’re performing at all? Part of the reason SEO can be such a frustrating marketing tactic is there are lots of different ways to approach it, conventional and unconventional

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Two road signs on a pole; the top sign points right, reading "Reality," while the bottom sign points left to "SEO Expectations," set against a clear blue sky backdrop.

3 Realistic Expectations You Should Have For Your SEO

Search Engine Optimization

Search Engine Optimization (SEO), is a process where experts use a variety of methods to increase traffic to a specific website by driving up the site’s rank on a search engine results page. There is no quick fix to SEO, and often website owners focus on ranking number one, however, there are many ways to

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MyAdvice Launches New Lead Management Feature

News

LEHI, Utah, March 14, 2024 – MyAdvice, a software-as-a-service company providing digital marketing solutions for medical, dental, and law practices, announced the launch of a new lead management feature for clients looking to better track the progress of the marketing-sourced prospects moving through their system. This tracking system will provide a clear look at the

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What is a SERP?

Search Engine Marketing, Search Engine Optimization

Have you ever heard people talk about what’s happening in “the SERPs” and nodded along, pretending to know where this mystical place is. If so, no need to be embarrassed. Let’s talk about it! What is a SERP? SERP stands for Search Engine Results Page. When you type something into Google and click go, what

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A person achieving success by typing on a laptop for SEO reasons.

Not Seeing Success With SEO? Here Are 3 Possible Reasons

Search Engine Optimization

Search engine optimization (SEO) is a marketing strategy that we often refer to as a long game. Why? Because there are many factors that can contribute to success or failure. With the advent of the Helpful Content Update, there are even more things to consider when it comes to the success of your SEO strategy.

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Person typing on a laptop with "Helpful Content" displayed on screen. A notebook with handwritten notes, a pen, and a cup of coffee qualify the wooden table as the perfect workspace.

What is Helpful Content – and how do you know if yours qualifies?

Search Engine Optimization

We’ve talked a lot about Google’s latest algorithm update on the MyAdvice blog lately, but assessing your content to determine if it qualifies as helpful is still difficult. According to Google, it generally means two things: it’s written for people, and it’s not written for search engines. But what exactly constitutes writing for people or

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Two people stand at a desk reviewing documents and charts on website impact, with one person pointing and the other holding a pen. Pens and a plant are visible on the desk, highlighting their focus on SEO and creating Helpful Content.

Can one page impact my entire website? 3 Things to know in a post-Helpful Content world.

Search Engine Optimization

Since the Helpful Content update, questions around how page evaluation standards are changing have been looming. While there’s still a lot to be determined about how this update will truly impact websites and content, there are a few things we do know about what will make a page bad – and good! One of these

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Who Will Buy My Aesthetics Business?

Digital Marketing

If you own an aesthetic or medspa practice and are thinking about selling, you likely have questions about who the potential buyers could be. As the demand for cosmetic procedures continues to grow, buying an aesthetics business can be an attractive investment for some. Here are a few types of buyers that may be interested

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Reviews vs Testimonials: What’s the Difference?

Reputation Management

Happy clients are the best, but how can you utilize their words to showcase your work on your own website? If you’re asking your clients to give feedback on your business, make sure you’re asking for the right thing. Reviews and testimonials aren’t interchangeable, so using the right terminology with clear intentions means nobody gets

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