Writing engaging content for your practice website is more than just knowing how to speak to your patients. For your site to do well in search engine rankings and bring new patients to your office, you’ll need to use specific strategies that capture the attention of your readers as well as search engines. Use the […]
How to Write Great Content For a Medical Website Read More »
Your website is supposed to bring in new clients to your practice. But do you know how many people are visiting your website? And do you know what the different types of traffic coming to your site mean? By keeping track of who is visiting, if they’re leaving, and why they might be, you can
Website Traffic 101: What Different Traffic Types Mean Read More »
With an estimated 46% of all searches containing local terms such as “near me,” it’s clear that local search is more important than ever. If you aren’t optimizing your local search profiles to generate the newest business possible – and, therefore, the most revenue possible, you’re missing out on connecting with the people who conduct these
3 Ways to Make Your Local Listings Generate More Revenue Read More »
Having a website with high engagement is a great goal for practices looking to bring in more business. But engagement has benefits beyond conversions. These signals are important to search engines too, which means they’re worth investing in if you want to rank higher in search results. Here are 5 tips that you and your
5 Ways to Boost Your Website Engagement (And Your Search Rankings!) Read More »
A good marketing department is able to show how it’s bringing leads and revenue into the business. What’s the key to successfully doing that? For one, tracking and auditing your marketing strategies to make sure they’re working as intended, but it starts even earlier in the planning and goal-setting phase. Without setting the correct goals
How to Set SMART Marketing Goals Read More »
Local search can be an incredibly frustrating marketing strategy. Sometimes it can feel impossible to know if things are working if you don’t know what to look at. Luckily, there are a few metrics that can offer solid insights into whether your strategy is working or not. If you’re finding yourself unsure, check the following
3 Local Search Metrics You Should Be Tracking Read More »
Chances are, you’ve heard about pay-per-click marketing, more commonly referred to as PPC. Even if you are well-versed in marketing strategies, this one is daunting for even the most seasoned professional. There’s a reason managing PPC campaigns is its own career track – doing PPC incorrectly has the potential to waste an incredible amount of
A Beginners Guide to Paid Search Read More »
Technology and the Internet change at lightning speed, which means there’s a lot to keep up with. However, when we polled healthcare practices about their marketing efforts, 47% indicated they hadn’t updated their website in over a year, with 32% saying they hadn’t updated in over two years. The constantly changing technology means frequent changes
4 Signs It’s Time To Redesign Your Website Read More »
If you’ve spent the time and energy to list your business on local directories, you’ve already taken some necessary steps to make grow your business using the power of local search. With all of the work you’ve likely already done, it can be tempting to take a “set it and forget it” approach when it
How Often Should You Audit Your Local Listings? Read More »
It might sound like marketing buzz, but lead generation has become an incredibly important part of any marketing strategy. If you’ve ever heard discussions about lead generation and had questions about the process, why it’s important to the marketing process of a healthcare practice, or even wondered what exactly lead generation is, this article is
Let’s Talk Lead Generation – And Why You Should Care Read More »
