An article by Marketing Land shared research that shows medical and health are among the top categories being searched by smartphone and mobile web users.
Top Searched Categories by Mobile Users
Category Search Trends – xAd Q4 2011 Report
Your patients are going mobile
In addition, the Pew Internet Project released new information last month suggesting that just over half (53%) of US adult cell phone owners now classify as smartphone owners. As we watch smartphone ownership increase, simultaneously, the mobile web becomes the new haven for those seeking healthcare information.
Whether your patients are simply on-the-go, or want to find your services on the privacy of their smartphone, if your site isn’t mobile you’re missing out on a huge audience.
Choosing the right mobile option
You may find there are quite a few options out there for your mobile web presence. We suggest a full mobile site that mirrors your website, but is optimized for enhanced visibility on mobile devices. A full mobile site achieves brand consistency and provides a seamless user-friendly experience for every mobile visitor.
Interested in a full mobile site?
Contact an MyAdvice representative to find out about our full mobile websites.