We know how tempting it can be to Google search your own business. If you’re spending your business dollars on a Pay-Per-Click (PPC) campaign, you want to be sure that your ads are showing up when your keyword terms are searched. For your own benefit, resist the urge to type your business name (or any […]
Think Before You Search Your PPC Campaign Read More »
Twitter has become a popular social networking website for doctors. They are using it to extend their web presence, communicate with patients, market services or just chat with colleagues. In fact, many hospitals are also active on Twitter, and have gained a following of engaged patients. So, if you are thinking of joining Twitter, you
Why Twitter Is Valuable For Young Physicians Read More »
If the Internet has made it easy for physicians to stay informed about the latest advancements and events in the medical field, social media has given them the tools to collaborate with peers in their professional capacities. Whether it is information sharing or taking advice or guidance from more experienced colleagues or simply discussing common
Guidelines For Ethical Use Of Social Media For Physicians Read More »
Have you ever used a hashtag (#)? Believe it or not, hashtags have been around for almost eight years now (WOW!). But like many businesspeople, you may not know how to use a hashtag effectively. We’re here to give you some pointers on how to utilize a hashtag as a marketing tool. To start, let’s
The first few years of a start-up medical practice can be tough, especially if you’re a micro-practice with no staff. The job of managing your practice can be especially challenging. Here are seven ways to enhance your online presence that will help you manage day-to-day operational tasks more efficiently. Strategies And Tools To Stay On
7 Tips To Boost Your Practice Read More »
We’ve all been there before… you received negative feedback about your business publicly. Maybe your displeased customer chose to vent their frustrations in a Yelp review, on your answering machine, or even in a comment on your Facebook Business Page. Not to worry! We’ve collected some tips on how to minimize the damage and start
How Should I Respond to Negative Feedback? Read More »
According to a report recently released by Strategy Analytics, Facebook ads accounted for 75% of all social ad spending in 2014, bringing in $11.4 billion over the course of the year. With more than 1.4 billion monthly active users, it’s no secret that Facebook should be a part of your marketing plan. If you aren’t
Why You Should Be Using Facebook Ads Read More »
We’ve given you the heads up a couple of times recently, but now it’s official! Google has acknowledged that the search engine will favor mobile-friendly sites starting April 21st. What’s better, Google collected a list of suggestions to help your mobile-friendly site perform well with the new algorithm. First and foremost… if you don’t have
Google Search Will Favor Mobile-Friendly Websites Read More »
The MyAdvice team has your back! We provide great tips about optimizing your directory listings, posting relevant content on your social media pages, and how to increase your overall web traffic. It’s come to our attention that some of our clients have expressed interest in companies that provide “reputation management” or “review management” services. Our
Beware of “Reputation Management” Companies Read More »
Great online marketing content is like an ice cream sundae. You need the right balance of all the elements; just the right amount of ice cream, chocolate syrup, whip cream and a cherry on top. When you are customizing an online marketing strategy you need to make sure that you are not too heavy on
Why High Quality Content Is Crucial Read More »