The “like” button on Facebook is a much loved, and used, thing. Statistics show that the 1.6 billion Facebook users click the like button six billion times a day. That’s a lot of liking going on. The like button has really been a way for people to recognize, support, or appreciate anything posted by other […]
To Like…or Love, HaHa, Yay, Wow, Sad, or Angry — Facebook to Debut New “Reactions” Read More »
Do you want your practice to have its own little broadcasting option? Maybe a patient wants to give a live testimonial before they leave the office, rather than coming back at some later time. Maybe you want to show off a new piece of equipment. Maybe you have a new reception area. Now, thanks to
Live Streaming from Your Practice with Facebook Live Read More »
At Advice, we’re big believers in using all the arrows in the quiver to bring patients to your practice. You may know us for building your website and optimizing it to achieve its full potential. But those two services are just a part of what we call our Customer Acquisition Services menu. Together, these services
An Integrated Approach to Bringing Customers to Your Practice Read More »
Running a practice has never been easy, but the ever-increasing use of social media for businesses has added an additional area that needs to be on your active radar. Facebook recently touted that it now has over 50 million small business pages. To celebrate that milepost, Facebook released a bunch of new tools to help
Different Ways to Boost Your Facebook Interaction with Customers Read More »
Once upon a time, customers of a small business had basically three avenues to communicate with the business. They could call on the phone, write a letter (especially when they weren’t local), or stop in. If someone wanted to say something bad about the business, basically the only avenue was dissing the business with the
The Art of Listening to Your Customers Read More »
The first week of December, Facebook announced that it now has over 50 million small businesses using pages to communicate with their current and prospective customers. To mark that milestone, the social media monster also announced a set of new tools for those businesses to make it easier to handle those communications. The tools center
Facebook Adds New Communication Tools for Page Managers Read More »
Quietly announced in August and fully implemented in November, Google has once again changed the rules for local searches. While this update was not a change in local search ranking factors, it dramatically changed the way local business information is displayed in the search engine results page. These changes may not be a good thing
Google Curtails Display Information with New Rules on Local Search Results Read More »
For the most part, social media is a fairly simple way to grow and keep an audience and clients. Done right, regular posts to Facebook, Twitter, Google+, and other platforms can have a huge reach with relatively little effort on your end. But to really make social media work for you, it’s not quite as
Are You Making the Most of Your Social Media Presence? Read More »
When you turn to Google to answer a question, you probably want to ask for information using “natural language,” or the way you naturally phrase a question—just as if you were asking a friend. For example: “What was the most popular movie in 2010?” One issue with such natural language searches has been that Google
Medical marketing can be a difficult arena, especially since the competition for local patients has been increasing among private practices. The ‘push’ method is an outdated approach to marketing and advertising in which you are pushing your product or service onto the patient.
Push vs. Pulling Patients to Your Practice Read More »