When it comes to getting found, search engine optimization (SEO) serves as a critical cornerstone in the realm of digital marketing for medical practices. In the medical sector, the potency of SEO has the ability to help sway a potential patient’s choice in favor of your business by way of your website, positioning you ahead […]
4 Tips to Succeed with SEO for Medical Practices Read More »
Search engines are powerful tools for practices and patients alike. Your potential patients are using search engines to find, research, and choose the providers they want to trust with their care. But what exactly happens when someone Googles your business, and how do you make sure they’re finding the right information? This is an updated
What Happens When Someone “Googles Your Business?” Read More »
When it comes to ranking higher in local searches, reviews might not be the first thing that comes to mind. However, there’s a symbiotic relationship between reviews and local search that can’t be ignored for medical spas looking to improve their performance. MyAdvice VP of Strategy Chad Erickson discusses how to utilize reviews to improve
Want to Improve Your Local SEO? Reviews Are the Key Read More »
Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The
4 Tips for Avoiding HIPAA Violations on Social Media Read More »
With such a large emphasis on quality content, especially in the wake of the Helpful Content update, you might be wondering how spelling and grammar mistakes factor into your site’s search engine optimization (SEO). Do search engines factor typos and spelling mistakes into their assessment of low-quality content? Spoiler alert: the answer is yes, but
Does Grammar Matter to Google and Bing? Read More »
This post originally appeared on September 15, 2017. With more and more people searching for businesses before they visit or call them, optimizing your local listings is more important than ever. Having your listings show up in a local search, however, can be a challenge if they aren’t properly optimized. If you’ve been looking for
5 Ways to Improve Your Local Listings Read More »
By Emily Kendel, Spa Project Let’s say you’ve purchased a new laser device and now you need a launch plan to generate some revenue. In this post, I’ll be teaching you how to launch your new med spa product with an on site sales event in three simple steps. Let’s get to it! On-Site Sales
Three Steps to a Profitable On-Site Sales Event at Your Med Spa Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in
Is Social Media Important for SEO? Read More »
Recently, Google announced that Universal Analytics would stop counting new hits on July 1, 2023. The new platform, Google Analytics 4, is intended to allow advertisers and marketers to get even more granular with the data and analytics that drive their strategies. It’s also designed to protect user privacy, with Google announcing they’ll stop collecting
The End of Google’s Universal Analytics Is Coming…So What’s Next? Read More »
Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website
5 Technical Website Elements That Impact SEO Read More »