Google is always changing its famed algorithms. Sometimes the Goliath of Search announces the changes; other times it just makes them. Usually, since Google didn’t announce a change, someone stumbles upon something that feels different and then tests it before writing about what they think is going on. A host of SEO marketing experts then […]
Changes to Local Search with Google’s Latest Update Read More »
SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant
Top 10 SEO Mistakes for Doctors & Medical Practices Read More »
Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. Adding videos to your website can help you stand out amongst the competition and open up new
The Benefits of Adding Videos to Your Site Read More »
Quietly announced in August and fully implemented in November, Google has once again changed the rules for local searches. While this update was not a change in local search ranking factors, it dramatically changed the way local business information is displayed in the search engine results page. These changes may not be a good thing
Google Curtails Display Information with New Rules on Local Search Results Read More »
When you turn to Google to answer a question, you probably want to ask for information using “natural language,” or the way you naturally phrase a question—just as if you were asking a friend. For example: “What was the most popular movie in 2010?” One issue with such natural language searches has been that Google
Are you new to Search Engine Optimization (SEO)? Our Digital Marketing Specialists do their best to explain the setup and status of your services as simply as possible. But there might be a few (or many!) terms that you’re hearing for the first time. Or maybe you just need a quick reminder about the key
What Do All These SEO Terms Mean?! Read More »
Have you searched for a local business recently? Was the display the same as you remember? Probably not! You know that Google continuously alters their algorithm to improve user experience. After all, the customers who searched for your business online were Google customers first. However, the latest change involved the Google Local Search display. Here’s
Google Local Search Has A New Display! Read More »
Okay, okay! We know we’ve been blogging about paid search and social media A LOT lately. But we took a step back to remember organic search, and we still think it’s pretty great! We’ve always believed that a dynamic approach is the best approach. Each piece of a digital marketing strategy is stronger as part
Don’t Forget About Organic Read More »
We love nothing more than to hear about customers traveling to your business from faraway places because they found your website and were completely wowed! But we also understand the importance of giving your local customers plenty of attention. At the end of the day, they’re your best source for continued patronage. So… Make sure
Local SEO – It’s Where It’s At Read More »
If you’ve left a Google review from your mobile browser in the past, you might be surprised to find out that doing so is no longer an option. What?! Fortunately, there’s another way. With the Google Maps mobile app, your business can still receive reviews quickly and easily from customers who prefer mobile. Here’s how
Are you having trouble leaving Google reviews on mobile? Here’s why! Read More »