If you have a medical practice, the odds are good that you’ve heard a digital marketing agency touting “market exclusivity.” However, when it comes to market exclusivity actually bringing you the results you are hoping–and paying–for, the odds are slim that exclusivity is likely to have an impact on your campaign. Market exclusivity is a […]
What Good Is Exclusivity If Your Site Isn’t Ranking? Read More »
Google Presents: Critical Insights on How Patients Search for Doctors WATCH VIDEO HERE At MyAdvice, we’ve been building medical websites and optimizing them for organic search for over two decades. But what good is a visitor to your site who never becomes a patient? Here are various ways we help turn your site visitors into
Getting Visitors to Become Patients Read More »
We get it. You can instantly distinguish between an actinic keratosis and a basil cell carcinoma. You understand “The Mask of Pregnancy” isn’t an Edgar Allan Poe story. You know when a mole merits your attention or when it’s the harmless Cindy Crawford variety. And you’re surely not going to confuse contact dermatitis with contact
Getting Your Dermatology Website Under Potential Patients’ Skin Read More »
It’s easy to have your nephew build a website for your optometry practice. There are myriad automated site builders out there, or maybe he or she knows a thing or two about WordPress. So, your optometry practice site is up, but no one sees it. Pardon the pun. What gives? How come someone is searching
How to Get Your Optometry Website Seen Online Read More »
Despite touching virtually every area of modern life, the original (and still core) mission of Google Search is somewhat of a mystery. Much of this is because of the secrecy that surrounds the famed Google algorithm. How it works no one really knows, although Google does give hints about what it finds important. Still, no
What are Ranking Factors? Read More »
One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
Google is always changing its famed algorithms. Sometimes the Goliath of Search announces the changes; other times it just makes them. Usually, since Google didn’t announce a change, someone stumbles upon something that feels different and then tests it before writing about what they think is going on. A host of SEO marketing experts then
Changes to Local Search with Google’s Latest Update Read More »
SEO can be a powerful tool for increasing brand awareness and attracting new patients. But remember: with great power comes great responsibility. If you don’t utilize SEO effectively, it can actually end up hurting your website and medical practice. Below, I cover some of the more common medical SEO mistakes. Disclaimer: This article is meant
Top 10 SEO Mistakes for Doctors & Medical Practices Read More »
Video optimization is becoming more important as a mainstream aspect of search engine optimization. It can be a great way for you to expose your brand to users who may have otherwise not been familiar with your practice. Adding videos to your website can help you stand out amongst the competition and open up new
The Benefits of Adding Videos to Your Site Read More »
Quietly announced in August and fully implemented in November, Google has once again changed the rules for local searches. While this update was not a change in local search ranking factors, it dramatically changed the way local business information is displayed in the search engine results page. These changes may not be a good thing
Google Curtails Display Information with New Rules on Local Search Results Read More »
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