Language is tricky. Just take the line from the Beatles song Don’t Pass Me By. In one line, Ringo, hoping not to lose the girl who may indeed pass him by, make him cry, make him blue, sings, “I’ll be waiting here, just waiting to hear from you.” That’s the kind of stuff that drives […]
New Thinking for the New Year — BERT Comes to Search Read More »
At MyAdvice we’ve been building the web’s most beautiful medical websites for over 20 years. But what’s the point in having a good-looking site if no one sees it? That’s why we’ve also been at the forefront of search engine optimization from the beginning — we were helping sites rank in organic search before anyone
The Importance of Blogs for Your Website Read More »
Consistency is good in everything you do. There’s nothing more tiring than a friend who’s a no show every other time you make plans. And who needs co-workers who are diligent one day, worthless the next? It turns out algorithms like consistency, as well. When search engines are trying to figure out what a website
It Pays to Be Consistent Read More »
As search has evolved, it has become more local. Google is getting smarter and smarter at knowing when a searcher is seeking a wide-focused, knowledge-based result or is simply looking for a local business to solve his or her problem. Take two searches for someone in Minneapolis: “What causes an ice dam?” “How do you
Let’s Improve Your Local Ranking Read More »
At MyAdvice, we’ve always been focused on getting our client practices to rank as high as possible in organic search. Since we’ve been building beautiful medical practice websites and optimizing them for search for 20 years, we’ve seen a tidal wave of change in search itself. It’s interesting to note that the iPhone is only
Understanding What They’re Searching For Read More »
At MyAdvice, we’ve been building the best looking, best-functioning medical websites on the Internet for over 20 years. But we’ve never been satisfied with just that. We’ve also made it our mission for those sites to rank in organic search. After all, what’s the point of having a great-looking site if no one’s looking at
Keywords and Your Website Read More »
If you have a medical practice, the odds are good that you’ve heard a digital marketing agency touting “market exclusivity.” However, when it comes to market exclusivity actually bringing you the results you are hoping–and paying–for, the odds are slim that exclusivity is likely to have an impact on your campaign. Market exclusivity is a
What Good Is Exclusivity If Your Site Isn’t Ranking? Read More »
Google Presents: Critical Insights on How Patients Search for Doctors WATCH VIDEO HERE At MyAdvice, we’ve been building medical websites and optimizing them for organic search for over two decades. But what good is a visitor to your site who never becomes a patient? Here are various ways we help turn your site visitors into
Getting Visitors to Become Patients Read More »
We get it. You can instantly distinguish between an actinic keratosis and a basil cell carcinoma. You understand “The Mask of Pregnancy” isn’t an Edgar Allan Poe story. You know when a mole merits your attention or when it’s the harmless Cindy Crawford variety. And you’re surely not going to confuse contact dermatitis with contact
Getting Your Dermatology Website Under Potential Patients’ Skin Read More »
It’s easy to have your nephew build a website for your optometry practice. There are myriad automated site builders out there, or maybe he or she knows a thing or two about WordPress. So, your optometry practice site is up, but no one sees it. Pardon the pun. What gives? How come someone is searching
How to Get Your Optometry Website Seen Online Read More »