Finding yourself frustrated and confused by Google’s algorithm changes? The advent of the Helpful Content updates means new things to consider as you evaluate your own SEO and website. MyAdvice’s own Brian Hancock recently sat down with Chad Erickson for a vodcast interview to discuss the significant transformations in Google’s algorithm. They discuss the changes […]
What to Know About Google’s Newest Helpful Content Updates Read More »
As important as search engine optimization (SEO) is for a business website, and as complicated as it can be to get right if you don’t know what you’re doing, outsourcing it to a knowledgeable professional is a common route for many businesses. But the truth is, there’s a lot of bad Advice out there in
Four Red Flags to Watch for in an SEO Vendor Read More »
When it comes to getting found, search engine optimization (SEO) serves as a critical cornerstone in the realm of digital marketing for medical practices. In the medical sector, the potency of SEO has the ability to help sway a potential patient’s choice in favor of your business by way of your website, positioning you ahead
4 Tips to Succeed with SEO for Medical Practices Read More »
With such a large emphasis on quality content, especially in the wake of the Helpful Content update, you might be wondering how spelling and grammar mistakes factor into your site’s search engine optimization (SEO). Do search engines factor typos and spelling mistakes into their assessment of low-quality content? Spoiler alert: the answer is yes, but
Does Grammar Matter to Google and Bing? Read More »
This post originally appeared on September 15, 2017. With more and more people searching for businesses before they visit or call them, optimizing your local listings is more important than ever. Having your listings show up in a local search, however, can be a challenge if they aren’t properly optimized. If you’ve been looking for
5 Ways to Improve Your Local Listings Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in
Is Social Media Important for SEO? Read More »
Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website
5 Technical Website Elements That Impact SEO Read More »
Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when
Google’s Local Search Symbols, and What They Mean Read More »
While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity.
Voice Search 101: What is it, and How Do You Optimize For It? Read More »
If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them –
How to Use Google Trends to Research Keywords for Your Med Spa Read More »
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