With the new Helpful Content guidelines fully rolled out, the impacts and implications of these new algorithm updates are starting to be fully understood by SEOs. For businesses and website owners looking to see success with their websites in the new year, it’s more important than ever to understand what’s important to the Google bots […]
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One of the most important indicators of the SEO value of your site is your backlinks. As the name suggests, backlinks “link back” to your site from other sites. The more high-quality backlinks a site has, the more authority it has, which will make it rank higher. Increasing the number of links to your website
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Anyone can build a medical website, but without proper planning and precise execution, a medical website is a waste of time and money. Spending time thinking through your strategy ahead of time means you’ll have a website designed to do exactly what you need it to. These questions will help you define the purpose and
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Finding yourself frustrated and confused by Google’s algorithm changes? The advent of the Helpful Content updates means new things to consider as you evaluate your own SEO and website. MyAdvice’s own Brian Hancock recently sat down with Chad Erickson for a vodcast interview to discuss the significant transformations in Google’s algorithm. They discuss the changes
What to Know About Google’s Newest Helpful Content Updates Read More »
As important as search engine optimization (SEO) is for a business website, and as complicated as it can be to get right if you don’t know what you’re doing, outsourcing it to a knowledgeable professional is a common route for many businesses. But the truth is, there’s a lot of bad Advice out there in
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When it comes to getting found, search engine optimization (SEO) serves as a critical cornerstone in the realm of digital marketing for medical practices. In the medical sector, the potency of SEO has the ability to help sway a potential patient’s choice in favor of your business by way of your website, positioning you ahead
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With such a large emphasis on quality content, especially in the wake of the Helpful Content update, you might be wondering how spelling and grammar mistakes factor into your site’s search engine optimization (SEO). Do search engines factor typos and spelling mistakes into their assessment of low-quality content? Spoiler alert: the answer is yes, but
Does Grammar Matter to Google and Bing? Read More »
This post originally appeared on September 15, 2017. With more and more people searching for businesses before they visit or call them, optimizing your local listings is more important than ever. Having your listings show up in a local search, however, can be a challenge if they aren’t properly optimized. If you’ve been looking for
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Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in
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Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website
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