Search Engine Optimization

Search engine optimization (SEO) is a marketing strategy that we often refer to as a long game. Why? Because there are many factors that can contribute to success or failure. With the advent of the Helpful Content Update, there are even more things to consider when it comes to the success of your SEO strategy. […]

We’ve talked a lot about Google’s latest algorithm update on the MyAdvice blog lately, but assessing your content to determine if it qualifies as helpful is still difficult. According to Google, it generally means two things: it’s written for people, and it’s not written for search engines. But what exactly constitutes writing for people or

Since the Helpful Content update, questions around how page evaluation standards are changing have been looming. While there’s still a lot to be determined about how this update will truly impact websites and content, there are a few things we do know about what will make a page bad – and good! One of these

With the new Helpful Content guidelines fully rolled out, the impacts and implications of these new algorithm updates are starting to be fully understood by SEOs. For businesses and website owners looking to see success with their websites in the new year, it’s more important than ever to understand what’s important to the Google bots

Finding yourself frustrated and confused by Google’s algorithm changes? The advent of the Helpful Content updates means new things to consider as you evaluate your own SEO and website. MyAdvice’s own Brian Hancock recently sat down with Chad Erickson for a vodcast interview to discuss the significant transformations in Google’s algorithm. They discuss the changes

As important as search engine optimization (SEO) is for a business website, and as complicated as it can be to get right if you don’t know what you’re doing, outsourcing it to a knowledgeable professional is a common route for many businesses. But the truth is, there’s a lot of bad Advice out there in