Search Engine Optimization

Putting lots of marketing dollars towards your SEO strategies and not seeing results? Or, worse, are you unsure which metrics to look at to know how you’re performing at all? Part of the reason SEO can be such a frustrating marketing tactic is there are lots of different ways to approach it, conventional and unconventional

Search Engine Optimization (SEO), is a process where experts use a variety of methods to increase traffic to a specific website by driving up the site’s rank on a search engine results page. There is no quick fix to SEO, and often website owners focus on ranking number one, however, there are many ways to

Search engine optimization (SEO) is a marketing strategy that we often refer to as a long game. Why? Because there are many factors that can contribute to success or failure. With the advent of the Helpful Content Update, there are even more things to consider when it comes to the success of your SEO strategy.

We’ve talked a lot about Google’s latest algorithm update on the MyAdvice blog lately, but assessing your content to determine if it qualifies as helpful is still difficult. According to Google, it generally means two things: it’s written for people, and it’s not written for search engines. But what exactly constitutes writing for people or

Since the Helpful Content update, questions around how page evaluation standards are changing have been looming. While there’s still a lot to be determined about how this update will truly impact websites and content, there are a few things we do know about what will make a page bad – and good! One of these

With the new Helpful Content guidelines fully rolled out, the impacts and implications of these new algorithm updates are starting to be fully understood by SEOs. For businesses and website owners looking to see success with their websites in the new year, it’s more important than ever to understand what’s important to the Google bots