Search Engine Optimization

Search engine optimization (SEO) can help increase traffic and visibility for your dermatology practice website. This digital marketing strategy is considered advanced, due to the knowledge and amount of time required to see successful results. However, it has other benefits that might not be as obvious at first glance. While these benefits are much harder […]

The changing world of Google ranking factors can be difficult to keep up with, and SEO page factors and changes can be overwhelming as they change frequently. Schema markup (also known as structured data) is no stranger to this, as it is often thought of as a key ranking factor for search engines. In reality,

When optimizing your website for search engines, every detail matters, including how you present images. Among the various ways to showcase visuals, photo carousels and light boxes are two popular choices. However, when it comes to SEO, photo carousels often have the upper hand over light boxes. Here’s why photo carousels are generally a better

If you’re invested in improving your website’s SEO, you may have heard the acronyms “EAT,” “EEAT,” and “YMYL” thrown around before. Even if you aren’t, it’s important to understand what these acronyms stand for and why they’re an important tool when it comes to assessing the quality of your website content, especially since Google utilizes

However you feel about AI, one thing is certain: it’s here. With AI tools available on a limited basis now, and soon to be made available to the general public, it seems like the Internet and search engine optimization (SEO) as we know it may well be changing once again. Or is it? Truthfully, AI

Putting lots of marketing dollars towards your SEO strategies and not seeing results? Or, worse, are you unsure which metrics to look at to know how you’re performing at all? Part of the reason SEO can be such a frustrating marketing tactic is there are lots of different ways to approach it, conventional and unconventional

Search Engine Optimization (SEO), is a process where experts use a variety of methods to increase traffic to a specific website by driving up the site’s rank on a search engine results page. There is no quick fix to SEO, and often website owners focus on ranking number one, however, there are many ways to

Search engine optimization (SEO) is a marketing strategy that we often refer to as a long game. Why? Because there are many factors that can contribute to success or failure. With the advent of the Helpful Content Update, there are even more things to consider when it comes to the success of your SEO strategy.