Think press releases are reserved only for politicians, celebrities and Fortune 500 companies? Think again! Historically, a press release served one purpose — to notify the press of a newsworthy event, in the hopes of garnering newspaper, radio and television coverage. In today’s world, it’s not quite that simple. Internet and search engine technology have […]
What Can Press Releases Do for You? Read More »
Skype is known by most as a way to keep in touch with friends, family and co-workers. But health professionals are using Skype a bit differently! By using Skype to consult with patients and other healthcare professionals, healthcare communication has certainly been enhanced in many ways. Uses For Skype in Healthcare Here are a few
Infographic: How Skype Is Changing Healthcare Read More »
A recent survey conducted by Accenture looked into how U.S. patients track their medical and healthcare information. With more and more physicians making the switch to EHR (Electronic Health Records) and EMR (Electronic Medical Records), the ease with which patients can check their health records is estimated to continue to increase. Many U.S. consumers are
What Healthcare Information Do Patients Track? Read More »
Our MyAdvice blog covers many aspects of how you can use social media to improve your online presence and boost your business, but in this post, I’d like to discuss ways that you may be using social media incorrectly – without even knowing it. Digital marketing expert Eric Siu (@ericosiu) recently listed the top 10
Are You Using Social Media Correctly? Read More »
Today, most medical practices focus their energies on building followings through social media channels, such as Facebook or Twitter. While the press release has long been considered one of the most powerful marketing tools, it is now often forgotten due to all the focus on social media and online channels. However, the press release is
The Benefits of the Press Release Read More »
While it is always important to bring in new business to your practice, it is also important not to forget the patients you already have. After all, these patients already know who you are and what your practice has to offer. Plus, existing patients will likely tell others about the experience they had, which will
How to Reach Your Existing Patients Read More »
While we are seeing major changes in our national healthcare system, many changes are also taking place in regional and state healthcare systems. Recently, seven of the nation’s leading health systems in the Northeast announced the launch of a interstate health alliance. This alliance, to be known as “AllSpire Health Partners“, will combine the resources
Leading Healthcare Companies Form Interstate Alliance Read More »
Shawn Miele, MyAdvice CEO, gave the following speech at the June 2013 Multi Specialty Foundation conference in Las Vegas, NV. Using his experience and expertise in aesthetic surgery web marketing, he spoke on the importance of developing a recognizable, authoritative brand. “MyAdvice is a branding and visibility management company. What does that mean? It means we help
Be Where Your Patients Are Read More »
Skype is known by most as a way to keep in touch with friends, family and co-workers. But health professionals are using Skype a bit differently! By using Skype to consult with patients and other healthcare professionals, healthcare communication has certainly been enhanced in many ways. Uses For Skype in Healthcare Here are a few
The Doctor Will Skype you Now! How Video Chat Services are Changing Healthcare Read More »
A recent survey by Accenture suggests that while 90% patients embrace self-service online options, 85% are not willing to sacrifice personal communication with their healthcare providers. The survey also found that: 83 percent want to access personal medical information online. 72 percent want to book, change or cancel appointments online. 72 percent want to request
Most Patients Want to Use Technology to Manage Their Healthcare Read More »
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