Medical marketing can be a difficult arena, especially since the competition for local patients has been increasing among private practices. The ‘push’ method is an outdated approach to marketing and advertising in which you are pushing your product or service onto the patient.
Push vs. Pulling Patients to Your Practice Read More »
As the owner of a medical practice, you’ve probably realized the value of having a website by now. But, you might not know a lot about what actually needs to be incorporated into the site. Well, there is nothing to worry about because it’s not as complicated as it sounds. So, what does your website
What Goes Into Designing an Ideal Medical Website? Read More »
For healthcare professionals, having a good website is one of the most effective ways to market their practices/products. It helps them reach a larger audience and makes it easier for patients to find them. A good web page can increase your patients, but a bad web page can drive them away. There are web design
Five Ways Your Medical Website Influences Your Visitors Read More »
Marketing is indispensable for any industry and the healthcare industry is no exception. Whether you are a big hospital or a doctor running a small practice of your own, and irrespective of the field of medicine that you practice, having and implementing a good marketing plan will help your practice (or hospital) to grow. What
Five Tips for Healthcare Marketing Plan Read More »
In some ways, cosmetic surgeons have a tough time on social media. Your job entails improving patients’ self-esteem through cosmetic surgery, but those patients aren’t always likely to engage with your social media pages. We’ve suspected that this is the case for a while. But now we have data to prove it! RealSelf recently published
I’m A Cosmetic Surgeon. Why Don’t People “Like” Me? Read More »
This is why patients want doctors to have a website… Prolific advancements in technology make it easier for patients to learn about their doctors before setting foot inside the clinic. For physicians, this means it’s imperative to have a website available for your patients. For starters, having a website has inherent benefits and is your
This is Why Patients Want Doctors to Have a Website Read More »
As with every other industry, medical professionals need to employ the Internet in order to remain competitive and to engage consumers of medical services. Before the web became so popular, patients often knew little about their doctor prior to their first visit. They depended upon referrals, whether or not a medical professional was part of
3 Critical Medical Marketing Strategies Read More »
The Pew Internet Research Health Fact Sheet suggests that 72% of Internet users have looked online for health care information within the previous year. Instead of looking through the Yellow Pages, consumers turn to the web for more information, rankings, reviews and any other pertinent information about health care providers. With the impending value consumers
How Can Doctors Create a Strong, Online Medical Reputation? Read More »
Marketing is essential for every business, even your medical practice. Your marketing approach has the ability to make your practice a success. But if not properly devised and implemented, it can also see you lagging behind your competitors. How you market your practice is up to you, but there are certain indispensable strategies that you
Three Essential Medical Marketing Strategies Read More »
As 2014 comes to an end, it’s important to make a plan for the coming year to better market your medical practice. To follow are five medical marketing New Year’s Resolutions that can help you gain new patients and expand your medical practice. 5 Medical Marketing New Year’s Resolutions That Will Increase Your Bottom Line
5 Medical Marketing New Year’s Resolutions Read More »