As we’ve said in this space before, Google wants searchers to be happy with the results its algorithm delivers. That will keep them in the Google world, far from the Bings and DuckDuckGos out there. When weighing the happiness of searchers, you would need to consider the “experience” they have when submitting their queries and […]
It’s the Experience that Will Count in 2021 Read More »
When Google puts out an algorithm update, every SEO and site owner out there only has one initial response: Fear. That fear is only natural; an algorithm update means the potential for your website to fluctuate — perhaps negatively — in the SERPs (Search Engine Results Pages). With each algorithm update, many websites stand to
What to Do with Google Algorithm Updates Read More »
After investigating this issue myself without an “official” source of information, I decided to put what I learned into a quick blog post for others looking for answers. Apparently, since the final demise of Google+ platform, Google Brand Accounts no longer associate a Google My Business (GMB) listing with a YouTube channel, even if both
Google My Business No Longer Linked to YouTube, Brand Account Read More »
It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say
Google Review Policies: What’s Not Allowed Read More »
Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re not out to expand your knowledge of dental procedures, but looking to find a way to replace that missing tooth with a dentist
Ways To Improve Your Local Ranking on Google Read More »
n June’s first blog, we talked about Google adding a feature to its Google My Business listings enabling business owners to shorten the URL to a manageable “short name.” This feature will make it easier for practices to share their Google My Business link on business cards, in-office signs, and other locations, which should increase
Study Shows Customers Prefer Business Websites to Google My Business Read More »
We’ve talked about your Google My Business page for your practice in many blogs on our site. It’s a great tool to manage your practice’s online presence across Google, including in search and on Google Maps. It provides another avenue where potential patients can find your practice, and it’s free. What’s not to love? The
Give Your Practice a Short Name on Google My Business Read More »
Google is always updating its famed search algorithm. Occasionally, the company makes what it calls a “broad core” algorithm update. The latest of these came on March 12 of this year, and Google actually confirmed the update, which the company doesn’t always do. Google Search Liaison Danny Sullivan wrote, “This week, we released a broad
Google and Broad Core Updates Read More »
Search is such a common part of today’s society that we take it for granted that everyone knows just what the heck is going on. The truth is most people don’t really know what happens when they type in a search for “What’s the latest blooming perennial?” and out pops a bunch of websites with
Just How Does Google Find Your Practice Page? Read More »
If you’re checking out our blog, you surely already know that MyAdvice is all about building beautiful, engaging websites and then optimizing search so that those websites can rise to the top when patients and potential patients receive their search results. But we’re not all business all the time. We use Google to search for
Tips for Better Google Searches Read More »
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