Shawn Miele, MyAdvice CEO, gave the following speech at the June 2013 Multi Specialty Foundation conference in Las Vegas, NV. Using his experience and expertise in aesthetic surgery web marketing, he spoke on the importance of developing a recognizable, authoritative brand. “MyAdvice is a branding and visibility management company. What does that mean? It means we help […]
Be Where Your Patients Are Read More »
Recently, Forbes.com published a fantastic article on the topic of Social Media Marketing. Offering advice for turning clients into “Brand Advocates,” the article reminds us that, “Highly-satisfied customers are a secret marketing weapon for companies, whether they are retailers, manufacturers or in the service industry.” Borrowing from Forbes, here are a few important tips,
Turning Satisfied Patients into “Brand Advocates” Read More »
With more patients turning to Google and other search engines to find physicians, dentists and medical specialists, it’s important to stay on top of your web presence and online visibility. You may be overwhelmed with options and pitches from various companies, and wondering which online strategies will give you the best bang for your buck.
Which Online Marketing Strategy is Best for your Practice? Read More »
Return on investment (ROI) and conversion rates are important business metrics applied to marketing strategies to determine the effectiveness of certain activities. However, calculating ROI and conversion rate only shows half the picture. ROI and conversion rates don’t take branding and micro conversions into account. Micro conversions are the small steps people take along the purchasing
Understanding Economic Value Read More »
The following blog post was written by MyAdvice’s Director of Visibility Services, Elle Wheeler. Elle manages the visibility strategy for ImplantInfo, LipoSite and FaceForum, as well as all of the local and national clients we work with. Analyzing web metrics is key in understanding the impact of online visibly on your business. The most common
Web Analytics: Effective Reporting Read More »
We are pleased to introduce our new MedNEWS contributor, Anne M. Dunne. Anne is the Director of Healthcare Consulting at Grassi & Co, a full-service tax, accounting, and business advisory firm headquartered in Jericho, NY with offices in Manhattan, NY. Anne will be contributing to MedNEWS bi-weekly and will discuss issues related to practice management.
Practice Management Column: Benchmarking Your Practice’s Performance Read More »
Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! Pew Internet Reports… 53% of U.S. adults 65+ use the Internet to look for information
More Seniors Turn to the Internet for Information Read More »
The Internet is becoming more and more social – we go online to connect with friends, colleagues, businesses, and brands. The purchasing process is completely different in today’s socially driven world. Good businesses are in front of their customers during every step of the purchasing cycle. Great businesses work to fill the search engines with
Don’t Make a $300K Mistake Read More »
Want more email subscribers? How about more Facebook “likes?” According to eMarketer, a recent study done by Chadwick Martin Bailey found receiving discounts and offers to be the top motivation for consumers engaging with brands via email and Facebook. Consider Running Special Offers at your Practice Providing patients and potential patients with special offers and
Discounts and Offers Drive Online Participation Read More »
The internet offers businesses of all sizes the opportunity to connect with their customers in a whole new way. In older forms of advertising like television, companies interrupt their audience. Do you ever fast forward through commercials thanks to DVR? Internet marketing activities are different; your customers are looking for you and your products at
What is Online Visibility? Read More »
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