Blogging

Along with regularly updating your social media accounts on “microblogging” sites such as Twitter, Facebook and Google+, your practice will benefit from having a regularly updated blog — preferably as its own specific section on your official website. A blog not only helps you spread the word about your practice, it also allows you to […]

Anyone that’s written for a blog knows that at certain times, coming up with good topics can be a challenge. Maybe there’s a dry spell in the news, a slow week at the office or simply, a classic case of writer’s block. No matter the reason, it’s important to know that good topics won’t always

In the past, blogs were a relatively unknown concept, popular only among a select group of Internet users. Today, they’re a major part of how we consume information, interact online and make decisions about healthcare and other service providers. An invaluable social media and Internet marketing tool, keeping up with a blog can also become

If used correctly and efficiently, a blog can do wonders for your practice. It can establish you as a leader in your healthcare specialty, making you a trustworthy resource. Blogging can also enhance your online presence, enhancing your search engine rankings and visibility. Follow these 5 golden rules to be on the path to blog

It has been estimated that there are over 400 million English-language blogs on the Internet today. With a number like that, you may be thinking, “How could my blog possibly stand out?” Rest assured, even amidst such seemingly enormous competition, your practice’s blog can make an impression — if you know how to gain a

If someone told you that one day, technologies would exist that could allow you to see exactly what your potential patients were searching for on the Internet, would you believe them? How about if they told you that these technologies would be completely free of charge and easily accessible to everyone? Of course, you’d be

Recent data from BlogHer suggests that while the majority of women trust social networks, such as Facebook, Twitter and Pinterest, more turn to blogs for purchase decisions. Blogs also take the lead for women seeking product information and general advice. Check out the infographic below for more interesting data. Use Blogs to Reach Patients Launching

Blog posts with images tend to get more views, shares and engagement from readers. But, unless you purchase stock photos, create your own graphics or take pictures yourself, you may find it hard to find free, quality images that can be used without penalty. Looking to beautify your blog with pictures? Here are 5 free