Justin Everette

Justin Everette is the VP of Marketing at MyAdvice. He leads strategy and communication for the full client partnership experience. Justin is a graduate of The University of Alabama. He is skilled in patient engagement, customer engagement, SaaS marketing, new customer acquisition, client retention, and operational efficiency. His work at MyAdvice connects healthcare and legal marketing strategy, communication, and engagement technology to make it easier for clients to run their businesses.

MyAdvice Introduces AI-Assisted Review Sentiment Analysis Technology

News, Media

MyAdvice proudly announced the launch of its review sentiment analysis feature, designed to streamline the review response process by quickly analyzing the content of incoming reviews. Powered by advanced AI technology, this new tool saves businesses valuable time by helping owners and employees quickly analyze the content and sentiment of incoming reviews, making it easier […]

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A doctor is revamping his patient acquisition strategy by taking steps to talk to a woman sitting on a couch.

4 Steps to Revamp Your Lead Acquisition Strategy

Medical Marketing

Improving client acquisition is vital for any marketing plan. Failing to comprehend how clients come to your practice can lead to a decline in business. If you’re seeking to enhance your strategy, this comprehensive guide will assist you in working backward, starting from the end and expanding to the initial touchpoints. Here are four effective

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Creating an Effective Landing Page for your Pay-Per-Click (PPC) Campaign

Search Engine Marketing

When someone clicks your online ad or sponsored story, what’s the first thing they see? If it’s not a targeted well-crafted landing page, there’s a good chance you’re losing potential leads and conversions. What is a Landing Page? A landing page is a dedicated web page visitors see after clicking an advertisement. Think of it

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How to Manage Your Ear, Nose, and Throat Clinic’s Online Reputation

Reputation Management

Negative reviews might feel like a blow to the reputation of your ENT clinic, but they’re not always bad. In fact, research shows that responding publicly to negative reviews can turn them into a positive. One survey found that 45% of consumers are more likely to choose a business that actively responds to its negative

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What Impacts Your PPC Ad Cost?

Search Engine Marketing

If you’ve worked on a pay-per-click (PPC) campaign with a digital marketing company, you’ve probably experienced the frequent complexity involved in determining the right cost-per-click (CPC). If you’re new to paid search—or if you need a quick refresher—here’s a detailed breakdown of the factors Google considers when calculating your CPC and how they interact to

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4 Ways to Improve Your Vein Clinic Website

Website Design

A professional, functional website is essential for vein clinics—it’s often the first point of contact for potential patients seeking treatment options. If you’re not staying up-to-date with modern web technology, your website can quickly become outdated, leading to a poor user experience and fewer patient inquiries. Are you worried your vein clinic might need a

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Choosing the Right Photos for Your Legal Website

Legal Marketing

When it comes to design and marketing, it’s important to tailor your image to your strengths and personality. You want to create a website that emphasizes the reasons a prospective client should choose your firm rather than the competition. You know the content on your website needs to drive this point home, but what about

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3 Reasons Search Engines (and Your Users!) Hate Your Website

Website Design, Google

Struggling to understand why your website isn’t ranking well? While the exact inner workings of Google’s search algorithms aren’t released to the public, they do provide regular updates and guidelines. Though business owners with websites have plenty of access to information about what will help and hinder their chances at ranking well, it can still

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