“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that […]
Using Facebook to Build Patient Loyalty Read More »
So, you just were home for Thanksgiving and between the political arguments and earnest discussions about the can ribs showing themselves on the jellied cranberry sauce, the talk turned to your practice’s website. Since you’ve just split off on your own after formerly working for a group practice, you need a new website. And your
Let Family Members Pick the White Elephant, Not Design Your Website Read More »
Ahrefs recently launched Keyword Explorer 2.0 as the new “best” tool for keyword research. As apathetic users of Google’s Keyword Planner, we decided to give it a shot. Below are our findings: Ahrefs Keyword Explorer: Keyword Explorer 2.0 is a paid service that requires an Ahrefs subscription. It boasts many innovative features that provide deeper
Ahrefs Keyword Explorer 2.0 vs. Google Adwords Keyword Planner Read More »
Whether your practice uses digital advertising or not, the growth of ad blocking is big news in the digital world. When Apple signaled last year that it would support ad blockers in iOS 9, things really got interesting. More and more consumers are using ad-blocking apps on both their mobile devices and desktops and it’s
Advertisers Respond to Ad Blockers Read More »
RealSelf is a free healthcare digital platform with a paid membership option that is open to dermatologists, plastic surgeons, and otolaryngologists. If you work on what RealSelf refers to as “core aesthetic” and meet their Healthcare Professional Listing Criteria (HCP), you are eligible for their free profile. RealSelf has risen up to become what is
Is RealSelf Worth Paying For? Read More »
When a customer is in your practice waiting for their appointment or otherwise with a few minutes to kill, wouldn’t it be great to be able to welcome them, tell them about a special or new procedure, and maybe even show them pictures or reviews from their friends about your practice? And what if you
Beacons and Place Tips Can Be Great Tools Read More »
It’s no secret that mobile search is first and foremost in Google’s sights these days. They’ve made moves such as removing the righthand column (the former home for paid search) from SERPs to make them more amenable to the smaller screens on mobile devices. Limiting some information formerly supplied on SERPs, items such as reviews
Mobile Search Approaches 60 Percent Read More »
It’s always tempting to denigrate the current king…of anything. Maybe it’s the American idea that anyone can be the best, despite your means or upbringing, so a case needs to be made to bring the leader back down to the rest of us. Don’t believe it? Just look for trolling of Apple, or Tom Brady,
More Reasons to Have a Facebook for Business Page Read More »
Google is always changing its famed algorithms. Sometimes the Goliath of Search announces the changes; other times it just makes them. Usually, since Google didn’t announce a change, someone stumbles upon something that feels different and then tests it before writing about what they think is going on. A host of SEO marketing experts then
Changes to Local Search with Google’s Latest Update Read More »
What do you do when a patient posts something on your practice’s Facebook page? More importantly, what does your practice do when a patient posts something negative on your Facebook page, or on any other social media platform? If you’re like 92.5 percent of U.S. companies, your responses merit a failing grade. Those numbers come
Is Your Practice a Social Media Customer Service Failure? Read More »