If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide […]
Don’t Write Off Desktop Search Just Yet Read More »
You’ve decided to add videos to your practice’s Facebook page. You’re going to give people a tour of your offices. You’re going to have different employees describe and show what they do. You plan on showing off new equipment. You may even have happy patients talk about their procedures. It’s going to be pretty cool…but
Facebook Makes It Easy to Add Captions to Your Videos Read More »
Every day it seems professional reviewers become more of an afterthought. You could subscribe to Consumer Reports to see the latest reviews before you buy that new vacuum. Or, you could read the plethora of reviews from actual owners on Amazon. You could search Rolling Stone for reviews of the new CD from that indie group you
How Your Practice Can Be Rolling in Reviews Read More »
Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content
Content is King, but Bad Content is a Jester Read More »
MyAdvice LLC, a leading digital marketing company for healthcare professionals, will further expand its digital marketing operations and services with the acquisition of certain assets of Patient Education Concepts LLC. “PEC’s Sight Selector, Website, and Social Media businesses are a wonderful strategic fit for MyAdvice. Ophthalmology was already one of our largest medical specialty areas.
MyAdvice Acquires Certain Assets of Patient Education Concepts Read More »
If you’re engaged enough to be reading this blog, you probably already know that in the fall of 2015 Google changed its search algorithm to overcome the reliance on keywords in search ranking, instead rewarding content. That content applies to everything on a website, from headlines to page copy to blog posts. At MyAdvice, we’ve
Content is King On Your Website Read More »
You may think of coupons as things you clip and use for 50 cents off a bottle of Tide at the grocery or a two-for-one on boxes of Twinkies. But you should consider placing coupons/offers on your practice’s Facebook page, particularly now that we’re in the New Year and many of your clients have resolutions
Putting a “Coupon” on Facebook Read More »
Many of our MyAdvice clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go through. But here
If You’re Emailing Your Patients, the Question is When Read More »
What is PPC? PPC, which stands for Pay-Per-Click, is a form of advertising where you pay a fee every time someone clicks on your ad. If you’re doing it right, the fee will be inconsequential since your accrued revenue will greatly outweigh the cost. In theory, 10 clicks costing $5 each might result in one
Should I Use PPC? Pay-Per-Click 101 for Doctors & Medical Practices Read More »
There can be debate about the relative merits of Facebook. Is it simply a way for people to, in effect, brag about their lives? Does it make people depressed, feeling as if their lives don’t measure up to those of their “friends?” In the election, was Facebook the way millions of people spread false new