We all recognize that referrals should make up a large percentage of any thriving law firm. That includes referrals from other professionals that send you clients because of your relationship, expertise and results. Unfortunately, most professionals have only gotten referrals from a small handful of colleagues and friends, and have never invested in strategies to […]
LinkedIn: Your Professional Referral Marketing Platform Read More »
Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in
How To: Facebook & Instagram Live Video (May 2019) Read More »
Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and
How to Respond to Negative Reviews Without Breaking HIPAA Rules Read More »
Facebook advertising, and paid social media in general, is a fantastic way to drive key results for your practice. Whether growing your community and presence on the Facebook platform itself, sending more traffic to your website, promoting an event or special offer, or getting more consultation sign-ups, Facebook ads can help you accomplish any number
How to Optimize a Facebook Ads Campaign, from Ideation to Results! Read More »
After investigating this issue myself without an “official” source of information, I decided to put what I learned into a quick blog post for others looking for answers. Apparently, since the final demise of Google+ platform, Google Brand Accounts no longer associate a Google My Business (GMB) listing with a YouTube channel, even if both
Google My Business No Longer Linked to YouTube, Brand Account Read More »
It’s no secret how important reviews can be for your business, especially when it comes to Google Reviews. It’s a major element of any successful marketing campaign that you simply can’t ignore. According to Search Engine Land, 88% of customers trust online reviews just as much as a personal recommendation, and 74% of consumers say
Google Review Policies: What’s Not Allowed Read More »
In the world of digital marketing, strategies that were once on the horizon have now arrived with a bang. Blink, and you will miss the opportunity to jump ahead of the competition. Planning proactively ahead for the coming year is not only practical, but can help you save in the long run. So what new
Get Started on Your 2020 Marketing Strategy Read More »
Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1, a new member of the MyAdvice family, encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a
Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice Read More »
Groups: The Next Big Thing Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business
Join the Facebook Group Read More »
As 2019 comes to an end, we’re not only nearing the end of a year but the end of a decade. It’s difficult to fathom all that has changed in these past years, but one thing is for sure: digital marketing strategies are never-ending and ever-changing. MyAdvice recently published blog posts on different 2020 marketing
2020 Digital Marketing & Social Media Strategies Read More »