Because the algorithms that guide search engines and social media are so huge, with billions of lines of code, they are mysterious. And things that are mysterious are perfect breeding grounds for rumors. As with most rumors, most of this “inside information” from your friends who know someone in the tech world didn’t have a […]
Understanding the Instagram Algorithm Read More »
Solid practices that continue to thrive have one thing in common; they have diverse lead and revenue-generating sources and are not one-dimensional. Much like financial planning, relying too heavily on one source 1) elevates your risk in changes to that source, 2) leaves your practice vulnerable to competitors and 3) minimizes your ability to adjust
Professional Referrals: Why You Need Them & 7 Tips to Build a High Profit Network Read More »
When Google puts out an algorithm update, every SEO and site owner out there only has one initial response: Fear. That fear is only natural; an algorithm update means the potential for your website to fluctuate — perhaps negatively — in the SERPs (Search Engine Results Pages). With each algorithm update, many websites stand to
What to Do with Google Algorithm Updates Read More »
2020 is almost here, if you can believe that! What does the coming year hold in store for the world of social media marketing? Social media platforms have become so ubiquitous that it’s easy to forget just how new they really are in the grand scheme of things. Nevertheless, these channels are entering a new
Social Media Marketing in 2020: What to Expect Read More »
As we head into the final months of 2019, it’s good to take a look back at a year full of new challenges and opportunities. If you are an attorney, doctor or dentist, your marketing goals likely fall into one of these overarching categories: Improving your rank Amplifying your message Gaining and retaining clients Boosting
Looking Back at Your 2019 Marketing: What Worked and What Didn’t? Read More »
We all recognize that referrals should make up a large percentage of any thriving law firm. That includes referrals from other professionals that send you clients because of your relationship, expertise and results. Unfortunately, most professionals have only gotten referrals from a small handful of colleagues and friends, and have never invested in strategies to
LinkedIn: Your Professional Referral Marketing Platform Read More »
Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in
How To: Facebook & Instagram Live Video (May 2019) Read More »
Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and
How to Respond to Negative Reviews Without Breaking HIPAA Rules Read More »
Facebook advertising, and paid social media in general, is a fantastic way to drive key results for your practice. Whether growing your community and presence on the Facebook platform itself, sending more traffic to your website, promoting an event or special offer, or getting more consultation sign-ups, Facebook ads can help you accomplish any number
How to Optimize a Facebook Ads Campaign, from Ideation to Results! Read More »
After investigating this issue myself without an “official” source of information, I decided to put what I learned into a quick blog post for others looking for answers. Apparently, since the final demise of Google+ platform, Google Brand Accounts no longer associate a Google My Business (GMB) listing with a YouTube channel, even if both
Google My Business No Longer Linked to YouTube, Brand Account Read More »
