It’s a question we frequently hear from our medical and legal clients: What exactly is the difference between a practice’s Facebook Business page and a personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page […]
While it’s certainly a good thing to have a full schedule as a healthcare provider, sometimes it’s possible to be fully booked up but still seeing not good profitability. If you find yourself feeling this way, there are changes you can make with your marketing to help get more out of the time you spend
3 Questions to Ask If You’re Feeling More Busy Than Profitable Read More »
While attracting new patients is incredibly important for practices looking to grow, stopping there is a recipe for an incomplete marketing strategy. Patient retention matters because new patients are always more expensive to acquire than returning patients – and understanding and calculating LTV will help you gauge your marketing campaigns for their efficacy and return
How to Calculate Patient Lifetime Value (And Why You Should) Read More »
While negative reviews might make people question the quality and integrity of your business, they’re not always bad. Research suggests that businesses can turn negative reviews into positives simply by responding publicly. One survey found that 45% of consumers would be more likely to visit a business that responds to its negative reviews. So, how
How Do Online Reviews Affect Your Brand and Its Ability to Grow? Read More »
Trust is a big deal in the world of online reviews, and for good reason. With 95% of consumers reading online reviews before they make a purchase, some businesses have turned to some questionable tactics to increase their number of reviews, often creating entirely fake reviews to boost their numbers. While it’s pretty obvious that
Beware Reviewgating: How to Preserve Trust and Avoid Google Penalties Read More »
More than half of the people who leave a review expect a response from the business within a week. It’s important to let your consumers know you value and appreciate their feedback. As a best practice, you should respond to all reviews, both positive and negative. However, for medical practices, it’s important to remember that
How to Create Templates for HIPAA-Compliant Review Responses Read More »
Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. With
The Secrets to Getting More Patient Reviews via Email and Text Read More »
If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them –
How to Use Google Trends to Research Keywords for Your Med Spa Read More »
Welcome to this month’s edition of What’s New? It’s kind of a newsletter and kind of a roundup full of things we know you’ll find interesting. From industry news to MyAdvice platform and feature updates, here’s what’s new and newsworthy in our world and yours. Local Power reporting now includes an accuracy score and live
What’s New At MyAdvice In January? Read More »
With LinkedIn’s professional reputation, its use among doctors has been increasing. A quick search will show you that there are now well over 2 million people in the healthcare industry on LinkedIn. While social networks like Facebook and Twitter are great for engaging patients and attracting new business, the benefits of LinkedIn revolve more around
5 Things A Doctor’s LinkedIn Profile Should Have Read More »