Organic search drives a ton of online traffic. How much exactly? Some estimates say the number is as high as 51% of all traffic. Since each businesses operates in its own specific area, search engine optimization (SEO) can be a great way to target a specific audience and traffic, but there are some surprising benefits that come […]
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Reviews are essential to growing and maintaining any business, especially for doctors and medical practices. Reviews not only increase your credibility and reliability in the eyes of prospective patients, but also improve your search engine rankings. Getting more reviews has a direct impact on the number of new patients your practice receives – but there’s
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Nearly half of all searches conducted today are hyperlocal, meaning if someone were looking for a dermatologist, they’d likely type in “dermatologist near me.” You likely already know that optimizing your local SEO (search engine optimization) is incredibly important for the success of your dermatology practice – but you might not realize how easy it
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Dermatology is an area of the medical world that many people never make use of. They do so at their own risk, of course, as skin cancer prevalence continues to grow. Unlike dentists, who’ve had to advertise to stay competitive in a rapidly changing dental world, dermatologists haven’t necessarily felt the same pressure. But you’d
Skin in the Game — Your Dermatology Practice Website Read More »
Search engine optimization (SEO) can help increase traffic and visibility for your dermatology practice website. This digital marketing strategy is considered advanced, due to the knowledge and amount of time required to see successful results. However, it has other benefits that might not be as obvious at first glance. While these benefits are much harder
Why Is SEO Important For Dermatologists? Here Are 3 Surprising Reasons. Read More »
Digital marketing can be a powerful ally for law firms looking to promote their practices, but it can be difficult to know where to begin. If you’re looking for basic strategies to start promoting your legal practice by expanding your reach or connecting with new audiences online, look no further. Here are 4 strategies that
Law Firm Marketing: 4 Strategies to Promote Your Legal Practice Read More »
The changing world of Google ranking factors can be difficult to keep up with, and SEO page factors and changes can be overwhelming as they change frequently. Schema markup (also known as structured data) is no stranger to this, as it is often thought of as a key ranking factor for search engines. In reality,
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When optimizing your website for search engines, every detail matters, including how you present images. Among the various ways to showcase visuals, photo carousels and light boxes are two popular choices. However, when it comes to SEO, photo carousels often have the upper hand over light boxes. Here’s why photo carousels are generally a better
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We’ve written a lot about how to improve your local search, but how well do you know how Google is ranking your local search profiles? The criteria used to assess which local listings are the most relevant to local searchers might surprise you, but understanding how businesses are ranked can help you rank higher as
The 3 Factors Google Uses to Determine Local Rankings, Explained Read More »
If you’re invested in improving your website’s SEO, you may have heard the acronyms “EAT,” “EEAT,” and “YMYL” thrown around before. Even if you aren’t, it’s important to understand what these acronyms stand for and why they’re an important tool when it comes to assessing the quality of your website content, especially since Google utilizes
What is EEAT and YMYL (and how do they impact your SEO)? Read More »