As a practice/small business owner you’ve heard it — you have to be on Facebook and possibly other social media platforms. We’ve told you that. After all, your patients will engage with your practice in ways they never would when in your office. If they had a bad experience, they are much more likely to […]
The Need to Do Social Media Right, or Leave It Alone Read More »
When Pinterest started out, no one knew quite what to make of it. It seemed to be a random place where people could pin stuff they liked on the Internet. That was then. Now Pinterest is big, and your practice should be on it. Here are a few reasons why. Lots of customers and potential
To Pinterest or Not to Pinterest, That Is the Question Read More »
Some of our clients view their social media efforts as a necessary evil. Others view it as a way to engage customers when they’re outside the physical practice. Regardless of your personal views on social media interaction at your practice, there is one universal must — respond to customer complaints, questions, or posts in a
Listening to Your Social Media Read More »
For the most part, social media is a fairly simple way to grow and keep an audience and clients. Done right, regular posts to Facebook, Twitter, Google+, and other platforms can have a huge reach with relatively little effort on your end. But to really make social media work for you, it’s not quite as
Are You Making the Most of Your Social Media Presence? Read More »
Have you ever wondered how our Social Media Team selects the content that we post on our clients’ social media pages? Believe it or not, there’s a method to our madness. We’ve tested social media best practices to build editorial calendars that perform effectively and help boost visibility. The bottom line is that social media
Why We Choose Our Social Media Content Read More »
Have you read your comments in the past and wished that there was a better way to communicate with individual customers via Facebook? Now you’ve got options! Facebook recently made some changes to how Business Pages interact with their followers. While before you were subject to responding in the format that your customer initiated contact
Facebook Adds Private Messaging for Business Pages Read More »
In some ways, cosmetic surgeons have a tough time on social media. Your job entails improving patients’ self-esteem through cosmetic surgery, but those patients aren’t always likely to engage with your social media pages. We’ve suspected that this is the case for a while. But now we have data to prove it! RealSelf recently published
I’m A Cosmetic Surgeon. Why Don’t People “Like” Me? Read More »
Establishing a social media presence is quite important for medical practitioners these days. People are becoming increasingly active on social media sites and not utilizing the opportunity it presents to promote your medical practice can see you losing out to your competitors. In addition, you also get to expand your professional network and to educate
Things to Be Wary of When Using Social Media Read More »
When doctors use social media, they have to be cautious. It is easy, at times, to breach patient confidentiality. Many doctors may be very wary of using social media and may actually refuse to use it just to be on the safe side. However, doing so will mean giving up on an excellent channel to
How To Make the Most Effective Use of Social Media Read More »
Depending on your experience providing content for your customers, you may have a unique perspective on why you write, upload, post, or promote content in the first place. Perhaps you’ve only added content onto your website pages, you publish articles on your blog every week, or you’re constantly updating your Facebook business page. Most likely,
Social Media Versus SEO-Focused Content Marketing Read More »
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