Social Media

The success of any social media campaign can be summed up in one word: engagement. An engaging post will generate conversation, is more likely to be shared and can open your social network to more viewers—and potential patients! Here are our 5 favorite ways to engage patients with social media: 1. Host a contest: Hosting […]

Earlier this month, we posted a two-part blog series about Pinterest. We explained what Pinterest is and why it’s becoming a leading social network. We also shared tips and best practices for using Pinterest in the healthcare industry. What we didn’t explain is why Pinterest is so addictive! So, why is Pinterest so addictive? Pinterest’s

Since it was launched six years ago, the growth and success of Twitter has been incredible. From popular brands generating millions of followers, to hospitals creating a sense of community for their patients, Twitter has definitely changed and improved marketing in many industries—including healthcare! Twitter allows doctors to establish credibility with patients, keeps users in

If you’re in the healthcare industry and actively using social media sites, especially Twitter, you’re probably familiar with the popular hashtag #HCSM. If not, #HCSM stands for “healthcare social media,” and is often used on Twitter by those who share tips, ask questions or generate conversation about the use of social media in healthcare. As

This week, March 4-10, marks the National Patient Safety Foundation’s annual Patient Safety Awareness week. For the past ten years, NPSF has led health care organizations to recognize the importance of patient safety by raising awareness and encouraging both healthcare providers and patients to become more educated. This year’s theme, Be Aware for Safe Care,

The healthcare industry has seen a huge increase in consumers using social media to find health information and advice. According to the Pew Research Center, 80% of Internet users have looked online for information about health topics. Moreover, data published by the American Academy of Facial Plastic and Reconstructive Surgery suggests that 42% of patients

In Part One, we introduced the latest social network that has everyone talking—Pinterest! One of the factors behind its starring role in the news and Internet is its success at becoming the fastest growing website (and social network) by hitting 10 million unique monthly viewers in record time. It’s functionality as a social photo-sharing site

As we’ve seen in recent years, there’s always something new happening in the world of social media. Whether Facebook is turning your world upside down with a new layout, Twitter is launching a new design, or you’re told Google+ is more of a necessity for your practice than an option, these days the impact of

At MyAdvice, we encourage practitioners to use social networking sites like Facebook and Google+ as part of their larger Internet marketing strategy. However, from speaking with clients, we’ve found that many share the same misconceptions about promoting their practice through social networking. So, to clear the air, here are responses to some of your most

Twitter has offered users a ‘suggested users to follow’ feature for a number of months. Now they have expanded upon this feature, integrating suggestions based on interest. They have also introduced a more advanced search function that has a similar focus on user interest. How Twitter’s New ‘Suggested User By Interest’ Feature Works This update